We keep the AI in check. Digital OTT campaigns fully managed by our dedicated team of programmatic marketing monkeys.
OTT Advertising Has Arrived
Here at Genius Monkey, our specialty is programmatic marketing. But now that OTT television has become so advanced, we’ve actually dedicated this channel for those digital marketers who are eager and willing to go all-in and initiate their OTT advertising and marketing efforts. But first, marketers must understand just what OTT (over-the-top) and CTV (Connected TV) are, and the differences between the two.
Are OTT and CTV the Same Thing?
Many people, including advertisers, tend to think OTT and CTV are the same when it comes to smart TV ads, but they’re not. Connected TV is simply another device upon which we show ads; such as your desktop, Apple TV, or mobile. OTT advertising (or over-the-top advertising) is the mechanism by which we deliver ads directly to a targeted audience. For instance, let’s say you and your neighbor are watching the same show on the A&E application at the same time, only your neighbor is watching it on their smartphone while you’re watching it via Apple TV. With OTT marketing you might both see the same commercial, yet you’re using two different CTV devices to watch it.
How Does OTT Advertising Work?
TV ads are sold as impressions using digital-marketing tools like software automation and advanced data. This means that viewers can stream content live and on-demand. Ad spots are purchased when viewers match the credentials of your targeted audience and appear on actual TVs in full-screen and 100% viewable environments. Yet companies are finding that they can achieve more efficient pricing by marketing with OTT (over-the-top) and CTV (connected TV) channels rather than with traditional television and satellite TV buys. Not because the ad content is different, but because of where and how the ad is running—on dedicated streaming services like Hulu, Roku, AppleTV, ChromeCast, or an internet-connected TV. At Genius Monkey, we take programmatic ads to the next level because we know how many impressions are necessary to get a conversion–as many as it takes! So the trick is to be everywhere, at all the right times, and across all the right channels and screens. And as an OTT ad company, we can help facilitate that very marketing plan.