We keep the AI in check. Law office and legal advertising campaigns fully managed by our dedicated team of programmatic marketing monkeys.
All Law Firms and Attorneys Should Incorporate a Good Programmatic Ad Plan with Attribution
We help law offices and injury attorneys programmatically target and advertise to their ideal legal clients across the entire sales funnel. That way, we can ensure your digital marketing ads are seen on all the customer’s device screens, at optimal times of day, for maximum exposure. We do this through:
Audio (local radio, pure digital, and more)
OTT and Connected TV (CTV) channels
Retargeting ad strategies
Social media ads
What are the Cost Benefits of Our Programmatic Platform?
Through our programmatic digital marketing plan, legal firms and personal attorneys can reach more clients, for less money, and still see high conversion rates. We run targeted display ads as often, and in as many places as possible, but only charge on a cost-per-action basis. This means you only pay per-full-view (or per-click) on video and display ads, which can:
greatly reduce your cost-per-sale by targeting and optimizing ads for potential legal clients only
generate viable leads through customized ad engagement and customer needs
guarantee your ad spend isn’t wasted: any ads which don’t receive full-views or clicks are free-of-charge
give you real-time results for better precision and attribution data, which can help guide your future ad campaign decisions and accurately track your true cost-per-conversions
How Do We Find People in Need of Legal Representation?
The Genius Monkey programmatic process creates more in-market legal clients for law firms by layering offline demographics and actions with online consumer activity to provide you with the highest level of ad targeting for your campaign efforts. Our proven results allow us to reach more targeted legal clients for much less, all while examining relevant customer insights such as:
If they’ve recently visited a hospital (post-accident), a chiropractor, or back specialist
If they’ve recently reached out to an insurance agent, filed an auto accident claim, or searched online for an accident attorney or personal injury lawyer
If they’ve recently done an online search for a divorce attorney, bankruptcy lawyer, or insurance companies
If they’ve recently researched divorce law, bankruptcy law, personal injury law, auto accident law, or medical malpractice
If they’ve recently browsed a competitor’s website or researched a competing law firm or attorney
and any other kind of legal or judicial research they’ve performed online (such as legal fees)
What Does the Entire Process Look Like?
OmniMonkey (our proprietary performance optimization engine) makes adjustments in real-time to bids, ad-types, outlets, and locations in order to optimize performance. Here’s a brief overview of our step-by-step programmatic advertising process for your legal firm’s digital media displays or online marketing needs:
We work with you to set up a list of Key Performance Indicators (KPIs) to use as our attribution benchmarks for tracking and measuring individual ad performance
After identifying target demographics, we gather information from behavioral databases and run it through all selected channels
Our algorithms thoroughly process the data before delivering the highest-quality, targeted consumer and client profiles for your business marketing plan
Your ads are then served to all channels, networks, and devices then optimized to convert customers at the lowest cost possible (according to the benchmark KPI’s we set up earlier) before returning you to a higher ROI or ROAS.
Finally, you can log in to our live client dashboard and view all reporting in real-time, including full attribution tracking down to a single ad!