Better Law Office Marketing With Programmatic Digital Marketing


Our programmatic platform provides precise marketing for lawyers and legal offices. Through our law firm marketing plan, we help law offices and injury attorneys programmatically target and advertise to their ideal legal clients across the entire sales funnel, whether that be personal injury, mass tort, etc. That way, we can ensure your digital lawyer ads are seen on all the customer’s device screens, at optimal times of day, for maximum exposure. We do this through:

  • Video ads
  • Real-time display
  • Audio (local radio, pure digital, and more)
  • OTT and Connected TV (CTV) channels
  • Retargeting ad strategies
  • Social media ads
  • Native ads

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Your message with the highest propensity to engage at the lowest possible cost

Place ads directly in your customer’s path, leading them to where they need to be

A proprietary set of algorithms that assures that our optimization occurs in real-time

All Campaigns are monitored by a team of managers keeping AI in check

What are the Cost Benefits of Our Programmatic Platform?

Through our programmatic lawyer advertising plan, legal firms and personal attorneys can reach more clients, for less money, and still see high conversion rates. When it comes to marketing for lawyers, we run targeted display ads as often, and in as many places as possible, but only charge on a cost-per-action basis. This means you only pay per-full-view (or per-click) on video and display ads, which can:

  • Greatly reduce your cost-per-sale by targeting and optimizing lawyer ads for potential legal clients only
  • Generate viable leads through customized ad engagement and customer needs
  • Guarantee your ad spend isn’t wasted: any ads which don’t receive full-views or clicks are free-of-charge
  • Give you real-time results for better precision and attribution data, which can help guide your future ad campaign decisions and accurately track your true cost-per-conversions

How Do We Find People in Need of Legal Representation?

The Genius Monkey programmatic process creates more in-market legal clients through law firm marketing by layering offline demographics and actions with online consumer activity to provide you with the highest level of legal case ad targeting for your campaign efforts. Our proven results allow us to reach more targeted legal clients for much less, all while examining relevant customer insights. An example of this for a personal injury attorney is targeting individuals if they have done one or several of the following:

  • If they’ve recently visited a hospital (post-accident), a chiropractor, or back specialist
  • If they’ve recently reached out to an insurance agent, filed an auto accident claim, or searched online for an accident attorney or personal injury lawyer
  • If they’ve recently done an online search for a divorce attorney, bankruptcy lawyer, or insurance companies
  • If they’ve recently researched divorce law, bankruptcy law, personal injury law, auto accident law, or medical malpractice
  • If they’ve recently browsed a competitor’s website or researched a competing law firm or attorney
  • and any other kind of legal or judicial research they’ve performed online (such as legal fees)

What Does the Entire Process Look Like?

With our law firm advertising and mass tort advertisement plans, OmniMonkey (our proprietary performance optimization engine) makes adjustments in real-time to bids, ad-types, outlets, and locations in order to optimize performance. Here’s a brief overview of our step-by-step programmatic advertising process for your legal firm’s digital media displays or online marketing needs:

  1. We work with you to set up a list of Key Performance Indicators (KPIs) to use as our attribution benchmarks for tracking and measuring individual ad performance
  2. After identifying target demographics, we gather information from behavioral databases and run it through all selected channels
  3. Our algorithms thoroughly process the data before delivering the highest-quality, targeted consumer and client profiles for your business marketing plan
  4. Your ads are then served to all channels, networks, and devices then optimized to convert customers at the lowest cost possible (according to the benchmark KPIs we set up earlier) before returning you to a higher ROI or ROAS.
  5. Finally, you can log in to our live client dashboard and view all reporting in real-time, including full attribution tracking down to a single ad!

An Ad Platform Built For Results... Proven Results!

Reach more targeted people for less, with proven tracking, attribution, and optimized real-time programmatic display and video ads.

Real-Time Optimization

Measurement & Validation

Proof is in the pudding. Live reporting with conversion tracking & full attribution. Built-in video anti-fraud placement & protection.


All Digital Marketing Ads are Media & Device Agnostic

Cds run across all networks & devices under one optimized display and/or video campaign.


Unrestricted Behavioral Targeting

All the top databases layered together for high-precision targeting on all programmatic marketing ads.


Digital Marketing Campaigns with Real-Time Optimization

Our proprietary advertising management system removes guesswork & optimizes performance.


Quants With Human Oversight® On All Programmatic Ads

We keep the AI in check. Digital ad campaigns fully managed by our dedicated team of programmatic marketing monkeys.


Let's get your conversion rates climbing!

Click here to view our Case Study