We keep the AI in check. Home-builder advertising campaigns fully managed by our dedicated team of programmatic marketing monkeys.
All Home Builders Should Incorporate a Good Programmatic Ad Plan with Attribution
We help home-builders programmatically target their marketing campaigns for specific customer profiles across all channels and devices. This ensures their digital ads are seen by quality audiences, at optimal times of day, on as many device screens as possible for maximum exposure. We do this through:
Audio (local radio, pure digital, and more)
OTT and Connected TV (CTV) channels
Retargeting ad strategies
Social media ads
What are the Cost Benefits of Our Programmatic Platform?
Home-buyers typically require several brand interactions before they feel comfortable trusting a new home-builder so thorough and repetitive advertising efforts are vital to any home-builder’s ad campaigns. With our programmatic advertising plan, your targeted home-building ads are displayed as often (and in as many places) as possible to maximize reach and frequency. But we only charge our clients on a cost-per-action basis. That means you only pay per-full-view (or per-click) on video and display ads, which can:
greatly reduce your cost-per-sale by targeting and optimizing ads for potential home-buyers only (an average campaign runs .65¢ per-click to your site)
generate viable leads through customized ad engagement and consumer needs
guarantee your ad spend isn’t wasted: any ads which don’t receive full-views or clicks are free-of-charge
give you real-time results for better precision and attribution data to help guide future campaign decisions and successfully track your true cost-per-conversions
How Do We Find Quality Home Buyers?
The Genius Monkey programmatic ad plan creates more in-market home-buyers and lead generations by layering offline demographics and actions with online consumer activity to provide home-builders with the highest level of consumer targeting for their advertising and MLS marketing efforts. Our proven results allow us to reach more targeted buyers for much less, all while examining relevant home-buyer insights like:
if they’ve been in their home for at least five years
whether they meet minimum credit score limits and recommended household income minimums.
whether they watch HGTV shows like Love It or List It and the like
whether or not they’ve applied and/or qualified to be preapproved for a home loan
any online research they perform (such as neighborhood schools)
when they browse competitor home-builder websites or home listing sites such as ZIllow and Redfin…and much more
What Does the Entire Process Look Like?
OmniMonkey (our proprietary performance optimization engine) makes adjustments in real-time to bids, ad-types, outlets, and locations in order to optimize performance. Here’s a brief overview of our unique programmatic process for your home-builder marketing needs:
We work with you to set up a list of Key Performance Indicators (KPIs) to use as our attribution benchmarks for tracking and measuring individual ad performance.
After identifying target demographics, we gather information from behavioral databases and run it through all selected channels.
Our algorithms thoroughly process the data before delivering the highest-quality, targeted home-buyer profiles for your business.
Your ads are then served to all channels, networks and devices, and optimized to convert consumers at the lowest cost possible (according to the benchmark KPI’s we set up earlier) before returning you to a higher ROI or ROAS.
Finally, home-builders can login to our live client dashboard to view all reporting, including full attribution tracking down to a single ad!