We keep the AI in check. College and trade school advertising campaigns fully managed by our dedicated team of programmatic marketing monkeys.
All Colleges Can Benefit from a Programmatic Ad Plan with Attribution
No ad campaign is complete with a little personalization. Our college programmatic plan helps boost enrollment marketing for college institutions, technical schools, and trade schools by programmatically targeting (and individually hitting) audiences made of potential-students. We do this by matching audience profiles to specific student demographics to find the most ideal candidates to view your digital ad campaigns. We make sure the school’s digital ads are seen on all prospective students’ device screens and channels, at optimal times of day, for maximum exposure. We do this through:
Audio (local radio, pure digital, and more)
OTT and Connected TV (CTV) channels
Retargeting ad strategies
Social media ads
What are the Cost Benefits of Our Programmatic Platform?
When you advertise to the right kind of audience, you don’t have to worry about wasted ad dollars. Through our programmatic advertising for college institutions and technical schools, we find quality audiences for your digital ads before your campaign even begins. Then we display your targeted ads in front of those viewers as often (and in as many places) as possible, but only charge you on a cost-per-action basis. This means you only pay per-full-view (or per-click) on video and display ads, which can:
greatly reduce your cost-per-sale by targeting and optimizing ads for potential students only
generate viable leads through customized ad engagement and student needs
guarantee your ad spend isn’t wasted: any ads which don’t receive full-views or clicks are free-of-charge
give you real-time results for better precision and attribution data to help guide future campaign decisions and successfully track your true cost-per-conversions
How Do We Find Prospective Students?
The Genius Monkey programmatic advertising plan helps with enrollment marketing by targeting customers who’ve shown an interest (in one way or another) in higher learning. We do this by layering offline customer demographics and actions with online consumer activity to provide you with the highest level of audience-targeting for your college or trade school advertising efforts. Our proven results allow us to reach more targeted prospects at a much lower cost than traditional methods, all while examining relevant student insights like:
whether or not they’re qualified for enrollment
whether or not they need financial aid to cover tuition costs
any online research they perform (such as course programs)
when they browse your competitors’ websites…and much more
What Does the Entire Process Look Like?
OmniMonkey (our proprietary performance optimization engine) makes adjustments in real-time to bids, ad-types, outlets, and locations in order to optimize performance. Here’s a brief overview of our unique programmatic advertising process for your college enrollment marketing needs:
We work with you to set up a list of Key Performance Indicators (KPIs) to use as our attribution benchmarks for tracking and measuring individual ad performance.
After identifying your target demographics, we gather information from behavioral databases and run it through all selected channels.
Our algorithms thoroughly process the data before delivering the highest-quality, targeted student profiles for your institution.
Your ads are then served to all channels, networks and devices, and optimized to convert prospective students at the lowest cost possible (according to the benchmark KPI’s we set up earlier) before returning you to a higher ROI or ROAS.
Finally, you can login to our live client dashboard and view all reporting in real-time, including full attribution tracking down to a single ad!