Pinpoint Likely Gamblers With a Casino Programmatic Campaign

What are the Cost Benefits of Our Programmatic Platform?

Through our programmatic ad plan, casinos no longer have to guess which ad campaigns are (or are not) effective for customer conversions. Genius Monkey displays your targeted digital ads in front of the right audiences of casino-goers as often (and in as many places) as possible, but we only charge on a cost-per-action basis. This means you only pay per-full-view (or per-click) on video and display ads, which can:

• greatly reduce your cost-per-sale by targeting and optimizing ads for potential casino-goers only
• generate viable leads through customized ad engagement and consumer needs
• guarantee your ad spend isn’t wasted: any ads which don’t receive full-views or clicks are free-of-charge
• give you real-time results for better precision and attribution data to help guide future campaign decisions and successfully track your true cost-per-conversions

How Do We Find the Right Casino Goers?

By matching your product with customers who’ve shown a previous interest in casinos, the Genius Monkey programmatic advertising plan creates more in-market casino customers. We layer offline audience demographics and actions with online consumer activity to provide the highest level of customer targeting for your casino marketing efforts. Our proven results allow us to reach more targeted casino-goers at much less cost, all while examining relevant customer insights like:

• whether or not they’re avid casino visitors
• whether or not they have expendable income
• any online research they perform (such as casino reviews)
• when they browse competitors’ websites…and much more

What Does the Entire Process Look Like?

OmniMonkey (our proprietary performance optimization engine) makes adjustments in real-time to bids, ad-types, outlets, and locations in order to optimize performance. Here’s a brief overview of our unique step-by-step process for your auto sales marketing needs:

1. We work with you to set up a list of Key Performance Indicators (KPIs) to use as our attribution benchmarks for tracking and measuring individual ad performance, including VIN tracking.
2. After identifying target demographics, we gather information from behavioral databases and run it through all selected channel
3. Our algorithms thoroughly process the data before delivering the highest-quality, targeted casino customer profiles for your business.
4. Your ads are then served to all channels, networks and devices, and optimized to convert consumers at the lowest cost possible (according to the benchmark KPI’s we set up earlier) before returning you to a higher ROI or ROAS.
5. Finally, you can login to our live client dashboard and view all reporting in real-time, including full attribution tracking down to a single ad!