Auto Dealers Are On The Fast Track With Programmatic Ads

Pinpoint In Market Buyers With Our Auto Dealer Programmatic Solution

Car shoppers typically require several brand interactions before they feel comfortable enough to trust a new dealership or make a large purchase. So thorough and repetitive advertising efforts are vital to campaign success. We help auto dealers programmatically target–and hit–their specified vehicle customers across the entire sales funnel so their digital dealership ads are seen on all the customer’s device screens, at optimal times of day, for maximum exposure.

Display

Video

Retargeting

Native & Social

OTT+CTV

Audio

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Delivering your message with the highest propensity to engage at the lowest possible cost

Placing ads directly in your customer’s path, leading them to where they need to be

A proprietary set of algorithms that assures that our optimization occurs in real-time

All Campaigns are monitored by a team of managers keeping AI in check

We’re more than an advertising company. We’re a team of programmatic marketing experts who can reach even the most specific of customer profiles in order to bring you profitable results with complete attribution. We do this through digital ads such as:

Video ads
Real-time display
Streaming Audio
OTT and Connected TV (CTV) ads
Retargeting ad strategies
Social media ads
Native ads

What Are The Cost Benefits Of Our Programmatic Platform?

We take the guesswork out of advertising so you know exactly where your ad dollars are spent–and just how effective they are at bringing in new business. With our full attribution, you can track every step of the customer journey with confidence and precision. Through our programmatic advertising plan, we display your targeted auto ads as frequently, and in as many places as possible, but only charge you on a cost-per-action basis. This means you only pay per-full-view (or per-click) on video and display ads, which can:

Greatly reduce your cost-per-sale by targeting and optimizing ads for potential auto-buyers only generate viable leads through customized ad engagement and consumer needs
Generate viable leads through customized ad engagement and consumer needs
Guarantee your ad spend isn’t wasted: any ads which don’t receive full-views or clicks are free-of-charge
Give you real-time results for better precision and attribution data to help guide future campaign decisions and successfully track your true cost-per-conversions

HOW DO WE FIND THE RIGHT AUTO CUSTOMERS OR CAR BUYERS?

The Genius Monkey programmatic process starts by finding customers who’ve shown a past interest in your dealership or vehicle products. Once an ideal audience is found, we then create more in-market auto customers by layering their offline customer demographics and actions with their online consumer activity to provide you with a match made in heaven! We bring you the highest level of consumer targeting for your digital advertising efforts. Our proven results allow us to reach more targeted auto-buyers at less cost, all while examining relevant car shopper insights like:

When their current lease expires
Whether or not they would qualify for an auto loan
Any online research they perform (such as safety features)
When they browse competitors’ websites…and much more

WHAT DOES THE ENTIRE PROGRAMMATIC PROCESS LOOK LIKE?

OmniMonkey (our proprietary performance optimization engine) makes adjustments in real-time to bids, ad-types, outlets, and locations in order to optimize performance. Here’s a brief overview of our unique step-by-step process for your auto sales marketing needs:

We work with you to set up a list of Key Performance Indicators (KPIs) to use as our attribution benchmarks for tracking and measuring individual ad performance, including VIN tracking.
After identifying target demographics, we gather information from behavioral databases and run it through all selected channel
Our algorithms thoroughly process the data before delivering the highest-quality, targeted auto-buyer profiles for your business
Your ads are then served to all channels, networks and devices, and optimized to convert consumers at the lowest cost possible (according to the benchmark KPI’s we set up earlier) before returning you to a higher ROI or ROAS.
Finally, you can login to our live client dashboard and view all reporting in real-time, including full attribution tracking down to a single ad!

Watch The Liberty Automotive Case Study Video

An Ad Platform Built For Results... Proven Results!

Reach more targeted people for less, with proven tracking, attribution, and optimized real-time programmatic display and video ads.

Measurement & Validation

Proof is in the pudding. Live reporting with conversion tracking & full attribution. Built-in video anti-fraud placement & protection.

All Digital Marketing Ads are Media & Device Agnostic

Ads run across all networks & devices under one optimized display and/or video campaign.

Unrestricted Behavioral Targeting

All the top databases layered together for high-precision targeting on all programmatic marketing ads.

Digital Marketing Campaigns with Real-Time Optimization

Our proprietary advertising management system removes guesswork & optimizes performance.

Quants With Human Oversight® On All Programmatic Ads

We keep the AI in check. Digital ad campaigns fully managed by our dedicated team of programmatic marketing monkeys.

Let's get your conversion rates climbing!

Click here to view our Case Study