We keep the AI in check. Auto dealer advertising campaigns fully managed by our dedicated team of programmatic marketing monkeys.
All Auto Dealers Should Incorporate a Good Programmatic Ad Plan with Attribution
Car shoppers typically require several brand interactions before they feel comfortable enough to trust a new dealership or make a large purchase. So thorough and repetitive advertising efforts are vital to campaign success. We help auto dealers programmatically target–and hit–their specified vehicle customers across the entire sales funnel so their digital dealership ads are seen on all the customer’s device screens, at optimal times of day, for maximum exposure. We make this process easy through:
Audio (local radio, pure digital, and more)
OTT and Connected TV (CTV) channels
Retargeting ad strategies
Social media ads
What are the Cost Benefits of Our Programmatic Platform?
We take the guesswork out of advertising so you know exactly where your ad dollars are spent–and just how effective they are at bringing in new business. With our full attribution, you can track every step of the customer journey with confidence and precision. Through our programmatic advertising plan, we display your targeted auto ads as frequently, and in as many places as possible, but only charge you on a cost-per-action basis. This means you only pay per-full-view (or per-click) on video and display ads, which can:
greatly reduce your cost-per-sale by targeting and optimizing ads for potential auto-buyers only
generate viable leads through customized ad engagement and consumer needs
guarantee your ad spend isn’t wasted: any ads which don’t receive full-views or clicks are free-of-charge
give you real-time results for better precision and attribution data to help guide future campaign decisions and successfully track your true cost-per-conversions
How Do We Find the Right Auto Customers or Car Buyers?
The Genius Monkey programmatic process starts by finding customers who’ve shown a past interest in your dealership or vehicle products. Once an ideal audience is found, we then create more in-market auto customers by layering their offline customer demographics and actions with their online consumer activity to provide you with a match made in heaven! We bring you the highest level of consumer targeting for your digital advertising efforts. Our proven results allow us to reach more targeted auto-buyers at less cost, all while examining relevant car shopper insights like:
when their current lease expires
whether or not they would qualify for an auto loan
any online research they perform (such as safety features)
when they browse competitors’ websites…and much more
What Does the Entire Programmatic Process Look Like?
OmniMonkey (our proprietary performance optimization engine) makes adjustments in real-time to bids, ad-types, outlets, and locations in order to optimize performance. Here’s a brief overview of our unique step-by-step process for your auto sales marketing needs:
We work with you to set up a list of Key Performance Indicators (KPIs) to use as our attribution benchmarks for tracking and measuring individual ad performance, including VIN tracking.
After identifying target demographics, we gather information from behavioral databases and run it through all selected channel
Our algorithms thoroughly process the data before delivering the highest-quality, targeted auto-buyer profiles for your business
Your ads are then served to all channels, networks and devices, and optimized to convert consumers at the lowest cost possible (according to the benchmark KPI’s we set up earlier) before returning you to a higher ROI or ROAS.
Finally, you can login to our live client dashboard and view all reporting in real-time, including full attribution tracking down to a single ad!