We keep the AI in check. AI digital advertising campaigns fully managed by our dedicated team of programmatic marketing monkeys.
AI Digital Marketing in the Programmatic Arena
Google’s Global Creative Director, Ben Jones, has proposed that, instead of fearing artificially intelligent machines, we should see them as an opportunity to take creativity and programmatic marketing to the next level; working with these computers—not against them. This is how Genius Monkey feels about AI digital marketing as well. We see profound opportunities in the future of artificial intelligence marketing, particularly when it comes to helping our clients achieve higher returns on their digital advertising efforts. We’re here to launch brands into greater success, and marketing automation can go a long way in helping us do just that.
Can AI and Humans Successfully Work Together?
Artificially intelligent systems are always working in the background of popular products and services such as Netflix, Amazon, Google, and more. In recent years, however, AI has burrowed deeper into the marketing side of business, helping brands programmatically enhance each step of the customer journey through AI advertising. One of the five pillars of standards we uphold, here at Genius Monkey, is our registered verbiage of “Quants with Human Oversight,” which means that we can implement a great deal of digital marketing data using these AI “quants,” but it’s not enough just to “set it and forget it” like many companies tend to do. All artificial intelligence requires some degree of oversight. We understand that no computer has ever performed a task without having been programmed at some point to do so, which makes human oversight essential for us. Genius Monkey works hand-in-hand with programmatic artificial intelligence to produce optimal marketing results for our clients.
How Does AI Help Genius Monkey?
Genius Monkey is able to use powerful artificial intelligence to help expedite our programmatic digital marketing services throughout a customer’s shopping journey—including proper attribution from the first click down to the actual purchase. With that kind of itemized tracking, along with the help of AI advertising, our clients can drive their conversion and ROI objectives with far more precision.