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programmatic

The Financial Sector is a Unique Bird in the Digital Landscape

The Financial Sector is a Unique Bird in the Digital Landscape

While banks are an important part of our economy, they’re not the only component of the financial sector. Also included are real estate firms, insurance companies, and investment firms. Advertising...
Read More > November 17, 2020
Unfettered by iOS Privacy Settings

Unfettered by iOS Privacy Settings

With the release of iOS 14, Apple is making yet another big privacy-focused upgrade to iOS. One where users can choose to hide their device’s ID from apps so it can’t be tracked. Something many...
Read More > October 20, 2020
Emerging Programmatic Frontiers

Emerging Programmatic Frontiers

Gaming and music and apps…oh my! There’s a brave new world taking shape across the programmatic landscape, and it comes in a host of new platforms and channels for advertisers to explore. But...
Read More > September 30, 2020
Luxury Brands Can’t Afford to Ignore Programmatic

Luxury Brands Can’t Afford to Ignore Programmatic

For luxury brands, loyal relationships and the revenues they bring in are everything. As Genius Monkey has advocated for years, programmatic doesn’t just sell $10 tubes of makeup and Happy Meals at...
Read More > September 23, 2020
Human Oversight is Still a Must

Human Oversight is Still a Must

AI is a boon to programmatic advertising, and the “intelligence” in artificial intelligence is getting smarter each day. However, because AI algorithms aren’t able to experience emotion or base...
Read More > September 16, 2020
Building an Effective Political Campaign

Building an Effective Political Campaign

This year has brought countless changes to markets everywhere, including the political arenas. But unlike the downturn of other markets, 2020 political ad spend is expected to increase and break all...
Read More > August 26, 2020
How ATI Shrank Their Path to Conversion with OTT

How ATI Shrank Their Path to Conversion with OTT

Overview The Advanced Training Institute (ATI) offers students industry-recognized certifications in high-demand, technical careers. They’re dedicated to helping students graduate with advanced skills...
Read More > February 10, 2020