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Performance & Optimization

Your Customers Are Not Robots

Your Customers Are Not Robots

The most important factor when working to improve your return on ad spend is relevance. Brand relevance must be prioritized to succeed in any marketplace, but it’s even more crucial to maintain your...
Read More > April 7, 2021
Adiós to the Third-Party Cookie

Adiós to the Third-Party Cookie

You’ve probably heard by now that by the year 2022, those of us in the digital ad industry must say “adiós” to the third-party cookie. The third-party phase-out was first announced in February 2020,...
Read More > March 31, 2021
How Programmatic Promotes Higher Education Enrollment

How Programmatic Promotes Higher Education Enrollment

The unforeseen upheaval of 2020 has been hard on all industries, but colleges and higher education institutions have taken a particularly rough hit since social distancing and stay-at-home mandates...
Read More > December 16, 2020
The 2-Second Rule for Engagement

The 2-Second Rule for Engagement

How long do advertisers have to make an impression when they engage an audience online? Not as long as you might think. Marketers typically assume people will watch all of their 15 or 30 second spots...
Read More > December 2, 2020
What Marketers Can Expect for 2021

What Marketers Can Expect for 2021

The year of 2020 has been a wild ride and it’s still going strong. This year has thrown marketers from every industry for a loop when it comes to customer patterns and advertising predictability, and...
Read More > November 10, 2020