Performance and Optimization

Marketers from all industries agree that a cohesive customer journey across all touch points and channels is essential. The classic customer journey map, however, is no longer applicable in our ever-evolving digital environment. Why? Because the consumer journey is no longer a straight line. Today’s customer journey is much more complex than ever before. Non-linear journeys are the new normal Today’s modern buyers are in control. Due to the plethora of information available on the internet and the ability to connect with nearly everyone in the world, customers are no longer following a linear customer journey path with a clear start, center and end.

Introducing ROAS Dashboard Reporting and S3 Bucket API Integration! At Genius Monkey, we’re committed to excellence–not just in the service we provide but in our industry knowledge, product offerings and overall platform performance. And it just keeps getting better and better! To better serve our users, we’ve recently added a few new features to the Genius Monkey platform. Check out what’s new! ROAS reporting in the dashboard ROAS, or return on ad spend, is one of the most important metrics in every ad campaign.

In 2020, not only did consumers change, but marketing tactics evolved as well. Video took off last year, virtual and remote customer experiences replaced more traditional shopping processes and new digital platforms emerged and swiftly grew in popularity––as did consumer expectations. All these alterations to the marketplace have kept advertisers on their toes, particularly when it comes to changes in consumer behavior. So what can marketers expect for the rest of 2021, and how can they adjust their ad strategies in order to better suit these new consumer behaviors and expectations?

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks to social distancing measures, these jumps in technology are occurring more rapidly today than ever before, and more and more brands are turning to such advances in order to keep their businesses viable and relevant during this time of drastic change for industries throughout the world.

Now that we’ve safely landed in the new year (still recovering from a helluva rough 2020, though), take a moment to reflect. Visualize a snapshot of your life in 2019. Now compare that snapshot to your life in 2020. Do you see some major differences? If you don’t, then you’re not looking! A myriad of things has changed from 2019 to 2020. The biggest of which is evident in the new WFH (Work From Home) initiatives that have been implemented around the world.

In the world of marketing, data is king. Marketers use an abundance of user data to gather leads, increase sales, and personalize the customer experience. These data-first strategies have proven highly successful at converting customers, which is exactly why data is king. Data-driven personalized marketing allows brands to target their campaigns at precise individuals rather than splash their messaging to random mass audiences. But with increasing awareness around data privacy recently, ad personalization has encountered a few road blocks, forcing marketers to change how they collect and/or personalize consumer data in the age of digital privacy.

It’s a new year with a whole new–and bright–outlook on fraud prevention in the programmatic landscape. The pandemic of 2020 dramatically accelerated digital business efforts, and while some have speculated this could potentially make the digital supply chain more vulnerable to fraud, new research has shown that a good portion of fraud is already being effectively prevented. The Trustworthy Accountability Group (TAG) is a global program composed of several digital supply chain contributors and ad tech companies–including Genius Monkey–that have banded together in a combined effort to fight fraudulent activity and promote brand safety within digital advertising.