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Performance and Optimization

B2B Tech Marketing in a WFH World

B2B Tech Marketing in a WFH World

Now that we’ve safely landed in the new year (still recovering from a helluva rough 2020, though), take a moment to reflect. Visualize a snapshot of your life in 2019. Now compare that snapshot to...
Read More > February 11, 2021
How to Personalize Ads Without Compromising Privacy

How to Personalize Ads Without Compromising Privacy

In the world of marketing, data is king. Marketers use an abundance of user data to gather leads, increase sales, and personalize the customer experience. These data-first strategies have proven...
Read More > February 3, 2021
Ad Fraud Sees 90% Reduction with TAG-verified Channels

Ad Fraud Sees 90% Reduction with TAG-verified Channels

It’s a new year with a whole new–and bright–outlook on fraud prevention in the programmatic landscape. The pandemic of 2020 dramatically accelerated digital business efforts, and while some have...
Read More > January 27, 2021