Industry Insights
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Industry Insights

Customer Service and the Importance of Fully-Managed Platforms

Customer Service and the Importance of Fully-Managed Platforms

Targeted advertising has solidified itself as the king of digital marketing. Approximately 87% of all digital ad spend is devoted to programmatic, and nothing can get that popular...

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May 22, 2024
Which Programmatic Mediums Grew the Most in 2023?

Which Programmatic Mediums Grew the Most in 2023?

Programmatic advertising has cemented itself as the premier digital marketing avenue, representing the vast majority of digital ad spend in 2023 – the exact percentage depends on...

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May 8, 2024
Press Release: The Media Agency Shift

Press Release: The Media Agency Shift

New technologies and a worldwide pandemic have encouraged the advertising industry to cut out middlemen and other costs, leading to many overworked and understaffed internal...

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May 1, 2024
The Price of Network Consolidation: What the New Sports Streaming Service Could Mean for Advertisers

The Price of Network Consolidation: What the New Sports Streaming Service Could Mean for Advertisers

In a stunning move, three big names in the world of live sports streaming are teaming up to build a “new and exciting platform” launching later this year. Disney, Fox, and Warner...

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April 3, 2024
Early 2024 News Highlights: Sizmek Destruction, Soaring Netflix Ad-Tier, and Google’s Privacy Sandbox

Early 2024 News Highlights: Sizmek Destruction, Soaring Netflix Ad-Tier, and Google’s Privacy Sandbox

Netflix Reports Large Increase in Ad-Supported Streamers With former password-sharers still eager for Netflix content, the addition of a cheaper, ad-supported tier seems to be just...

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March 27, 2024
In the News: Genius Monkey Featured on HostingAdvice.com

In the News: Genius Monkey Featured on HostingAdvice.com

Featured on HostingAdvice.com, Jordan Sporgis held an interview with Genius Monkey COO Travis Champ to discuss how Genius Monkey has remained one of the top programmatic options in...

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March 6, 2024
2023 Programmatic Data Analysis From the Genius Monkey Platform

2023 Programmatic Data Analysis From the Genius Monkey Platform

Wow, what a year; 2023 was one for the books for digital media buyers. We saw the introduction of Netflix OTT placements, the last of lingering Cookies going away, the new growth...

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February 14, 2024
How Will AI Revolutionize the E-commerce Space?

How Will AI Revolutionize the E-commerce Space?

Today’s modern landscape opens up tons of possibilities for business owners and marketers, especially those running things completely online. A myriad of tools are available to...

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July 26, 2023
Tech Times Names Genius Monkey Best Display Advertising Software

Tech Times Names Genius Monkey Best Display Advertising Software

Tech Times is an editorial site that focuses on technology, business, and how they intersect and impact the market. In their mission to bring you the latest news in tech...

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July 6, 2023
The Key to Making a Sale is Not Actually Selling; It’s This

The Key to Making a Sale is Not Actually Selling; It’s This

The customer is smarter, faster, and more educated than ever before. They want a better customer experience that includes all the information they can get their hands on. How do we...

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June 6, 2023
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