Industry Insights

What’s My Marketing Data Telling Me? Do you know what your marketing data is actually saying? These days, it’s not enough just to collect data on your verticals. You also need to understand what that data is saying so you can actually use it to optimize campaigns. Understanding your vertical data can be tricky, but we have a few tips to help make things easier in our recent Yahoo! Finance publication titled What’s My Marketing Data Telling Me?

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before. This wasn’t entirely surprising, though. With video streaming revenue expected to grow to $30.4 billion by 2024, OTT has been a marketing go-to for several years. But there’s an often-overlooked OTT video platform that’s held strong and steady despite the turbulence of 2020, and continues to climb even still: mobile video ads.

Sometimes marketers take creative content for granted, but no matter how intriguing or relevant their work may be, it cannot lead to success without a solid content promotion strategy crafted with a digital programmatic platform. Savvy marketers are always on the lookout for ways to improve content visibility and drive more quality traffic to their blogs and websites. Listed below are ways that we here at Genius Monkey have found to be rather effective at boosting interest in your content and increasing traffic with each new post.