industry insights

The most important factor when working to improve your return on ad spend is relevance. Brand relevance must be prioritized to succeed in any marketplace, but it’s even more crucial to maintain your...

You’ve probably heard by now that by the year 2022, those of us in the digital ad industry must say “adiós” to the third-party cookie. The third-party phase-out was first announced in February 2020,...

In 2020, not only did consumers change, but marketing tactics evolved as well. Video took off last year, virtual and remote customer experiences replaced more traditional shopping processes and new...

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks to social...

Now that we’ve safely landed in the new year (still recovering from a helluva rough 2020, though), take a moment to reflect. Visualize a snapshot of your life in 2019. Now compare that snapshot to...

It’s a new year with a whole new–and bright–outlook on fraud prevention in the programmatic landscape. The pandemic of 2020 dramatically accelerated digital business efforts, and while some have...

While banks are an important part of our economy, they’re not the only component of the financial sector. Also included are real estate firms, insurance companies, and investment firms. Advertising...

The year of 2020 has been a wild ride and it’s still going strong. This year has thrown marketers from every industry for a loop when it comes to customer patterns and advertising predictability, and...

With the release of iOS 14, Apple is making yet another big privacy-focused upgrade to iOS. One where users can choose to hide their device’s ID from apps so it can’t be tracked. Something many...

Genius Monkey is proud to announce that our programmatic platform has been listed among the top 1% of all ad vendors with The Media Trust, according to their recently released IAB Transparency &...