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Your Customers Are Not Robots

Your Customers Are Not Robots

The most important factor when working to improve your return on ad spend is relevance. Brand relevance must be prioritized to succeed in any marketplace, but it’s even more crucial to maintain your...
Read More > April 7, 2021
Adiós to the Third-Party Cookie

Adiós to the Third-Party Cookie

You’ve probably heard by now that by the year 2022, those of us in the digital ad industry must say “adiós” to the third-party cookie. The third-party phase-out was first announced in February 2020,...
Read More > March 31, 2021
Staying Ahead of Consumer Behavior

Staying Ahead of Consumer Behavior

In 2020, not only did consumers change, but marketing tactics evolved as well. Video took off last year, virtual and remote customer experiences replaced more traditional shopping processes and new...
Read More > March 24, 2021
Marketing in the Era of E-Commerce

Marketing in the Era of E-Commerce

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks to social...
Read More > March 3, 2021
B2B Tech Marketing in a WFH World

B2B Tech Marketing in a WFH World

Now that we’ve safely landed in the new year (still recovering from a helluva rough 2020, though), take a moment to reflect. Visualize a snapshot of your life in 2019. Now compare that snapshot to...
Read More > February 11, 2021
Ad Fraud Sees 90% Reduction with TAG-verified Channels

Ad Fraud Sees 90% Reduction with TAG-verified Channels

It’s a new year with a whole new–and bright–outlook on fraud prevention in the programmatic landscape. The pandemic of 2020 dramatically accelerated digital business efforts, and while some have...
Read More > January 27, 2021
The Financial Sector is a Unique Bird in the Digital Landscape

The Financial Sector is a Unique Bird in the Digital Landscape

While banks are an important part of our economy, they’re not the only component of the financial sector. Also included are real estate firms, insurance companies, and investment firms. Advertising...
Read More > November 17, 2020
What Marketers Can Expect for 2021

What Marketers Can Expect for 2021

The year of 2020 has been a wild ride and it’s still going strong. This year has thrown marketers from every industry for a loop when it comes to customer patterns and advertising predictability, and...
Read More > November 10, 2020
Unfettered by iOS Privacy Settings

Unfettered by iOS Privacy Settings

With the release of iOS 14, Apple is making yet another big privacy-focused upgrade to iOS. One where users can choose to hide their device’s ID from apps so it can’t be tracked. Something many...
Read More > October 20, 2020
Genius Monkey Hits 99th Percentile of all Media Trust Vendors

Genius Monkey Hits 99th Percentile of all Media Trust Vendors

Genius Monkey is proud to announce that our programmatic platform has been listed among the top 1% of all ad vendors with The Media Trust, according to their recently released IAB Transparency &...
Read More > October 14, 2020
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