General Marketing

Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. This could be affecting your campaigns. Why? Because most programmatic platforms and agencies today have one DSP as their backend servicer to serve ads. If they are only using one DSP they are potentially missing out on premium placements. Since Genius Monkey has both Xandr and Yahoo DSP already within its Meta-DSP platform, we are included in both exclusivity deals.

On Sunday, February 12, 2023, millions will gather in their homes—and at State Farm Stadium in Glendale, Arizona—to watch one of the greatest sports spectacles around: The Super Bowl. The Super Bowl is, as always, expected to be a big event, as last year’s Super Bowl had almost 100 million people watching. One thing we can all agree on is that the advertisements during the Super Bowl bring out some of the most creative and memorable ideas in advertising.

How many TV show and movie subscription channels are you paying for right now? From Disney+ to HBO Max and Netflix, you’re probably paying $8-12 per platform each month. That adds up. As subscription costs keep rising, so does the popularity of a different platform: FAST. What is FAST? FAST stands for free ad-supported television. Examples you may know include Roku TV, Pluto TV, and Tubi. You can watch live news or a continuous loop of your favorite TV show.

Why are so many marketers talking about the cookie? Didn’t Google wipe out cookies this year? Well, not quite. There’s a lot of talk in the digital advertising world related to cookies, privacy, and restrictions, and we’re here to give you all the updates and info you need. Goodbye Cookies The word “cookie” usually refers to the data saved online that can store and remember information about you. When you visit a website, cookies could track your online activity.

What’s an advertisement you’ve seen in the last week that you can remember? It may not be as easy as you think to remember a digital or online ad. In fact, many people tune these advertisements out of their mind, even when many appear on the screen in front of their eyes. How then, do marketers stand out? No, it’s not with a trendy TikTok dance or ALL CAPS FONT.

You can be targeted based on where you live. You can be targeted based on age, religion, favorite toothpaste brand, and more. As advertisers, we use targeting points like this to match consumers/viewers with the best advertisements—the ones they are most likely to engage with and buy from. But one of the most important ways to target is almost too obvious, yet many overlook its importance: targeting with search intent.

While 2022 had its challenges, like transitioning from a pandemic and adapting to post-pandemic marketing, it also had its rewards and learning experiences. Genius Monkey continues to grow, not only with clients and success stories, but also with new team members and greater recognition in the marketing industry. This is what we’ve learned in 2022 that you should take with you into the new year. Ad Sales on the Rise Despite coming out of a pandemic, advertising continues to grow.

This holiday season, whether you have your marketing strategy ready or you need a little help, pay attention to what your favorite brands are doing. Use the time now to keep track of what you like and dislike when it comes to advertising—and save that information for next year’s holiday plan. We’ve put together our top 12 tips for boosting your business, both during the holidays and throughout the entire year.

This is the best and busiest time of year to make the most of your ad dollars. You may think this season is too “chaotic” or unpredictable, but it’s actually one of the most important times for your advertising strategy. Instead of putting your advertising on pause until the New Year like some companies do, take advantage of the next few months to show others that your brand and business can do it all.

Thanksgiving is right around the corner, and it may be the best time for you to advertise. Thanksgiving is about heartfelt moments with family, eating amazing food, and finally buying that thing you’ve always wanted. It’s the sweet-spot holiday between Halloween and Christmas where consumers will be ready to buy. This holiday is the optimal time to buy before Christmas time, which may be deemed “too late” for some customers.