General Marketing

Programmatic advertising has been on the rise ever since Genius Monkey helped coin the term in 2010. It’s no easy one-size-fits-all solution, though; a good programmatic campaign involves a lot of work with careful research, a thought-out strategy, and – the topic of today – a strong paid search plan. Travis Champ, COO of Genius Monkey, commented: “Paid search is so important that Genius Monkey will often tell clients to start – at the very least – a branded PPC campaign prior to using our platform.

Digital advertising is always on the move, and the industry has seen some recent shake-ups that can have an impact on your marketing strategy. From new advertising partnerships to rapidly expanding inventories, here are some of the recent digital marketing headlines worth paying attention to. X Now Selling Ad Space via Google Earlier this year (summer of 2023), Elon Musk reported that advertising revenue for X was down 50%. In an effort to combat the declining figures, X is now selling inventory through the Google Display Network to programmatically serve users on their X home feed.

To follow, or not to follow? What marketing trends are really worth putting your whole energy into these days? We’re here to give our recommendations—based on our years of data and experience in the programmatic ad space—about which marketing trends lead to a payoff versus which ones may be a waste of time. This isn’t a “one size fits all” blog, though—in the end, you have to make the decision regarding your own strategy.

The customer is smarter, faster, and more educated than ever before. They want a better customer experience that includes all the information they can get their hands on. How do we do that? By giving them value. At every touch point, we should leave customers “wiser and more confident in us.” You can boost retention and make your customers loyal fans. This article covers how to do that and more.

DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV. They launched this ad verification in February 2023, allowing advertisers to determine if an ad within a CTV app was actually seen by a user. This marks the first time a viewability measurement solution for CTV has hit the market. On top of our numerous other verification metrics, Genius Monkey employs DoubleVerify for all our video and CTV/OTT campaigns to ensure inventory quality and provide fraud avoidance.

We’ve worked with thousands of clients, from almost every industry—real estate, legal, e-commerce, education, medical, political, and more. Which means we’ve seen a LOT of different business marketing strategies. We know what works best and what will eventually flop. In this blog, we’ve put together the most common advertising questions we receive from clients, including their biggest hurdles, challenges, and errors. We quickly take their problems and turn them into challenges to solve.

How many hours a day do you spend watching videos? The number is probably higher than you’d guess. On average, Americans spend almost two hours a day watching video content. Whether you’re watching your favorite TV show or a how-to video on YouTube, video content is everywhere, and it’s not going away. Advertisers are utilizing this more than ever before, creating video content that’s captivating and engaging. Today we’re talking about video—from different types of video ads to the ideal length of time your video should be.

Spam calls: perhaps one of the few universal experiences that can finally unite humanity with our shared annoyance. Whether it takes the form of an email, a text, or a good ol’ fashioned phone call, solicitous communication from companies is something we’ve come to expect in 21st-century America – but that might be about to change. The Future of Spam-Based Text Marketing Recently, the Federal Communications Commission (FCC) released their Report and Order on fraudulent text messages, requiring providers to block text messages that are “highly likely to be illegal”.

We know you want the best. How do we know that? Because that’s what we want, too. We are only interested in giving our best, every time. No cutting corners, no surprises. That’s why we’re sharing our step-by-step process when it comes to your campaign. We’ll walk you through what to expect and what you’ll get with Genius Monkey. Let’s start with YOU. The most important part. Meeting Genius Monkey When you meet with Genius Monkey, you’ll share your goals and your marketing history so we can better understand your vision.

What do you do when everything seems to be perfect, but you’re not seeing results? You may have thought you set up the best strategy possible, but when the numbers aren’t lining up, there’s usually a reason. These are the first 5 fixes we like to recommend if your campaign isn’t seeing the results you wanted. Each business is different, so these 5 won’t automatically make you a big success—for that you need a team working alongside you every step of the way.