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Company Culture

How New CMOs Can Objectively Evaluate Their New Company's Marketing Strategies and Vendors Without Clearing House

How New CMOs Can Objectively Evaluate Their New Company's Marketing Strategies and Vendors Without Clearing House

Much to the dismay of advertising and marketing agencies, when they hear that their client has a new Chief Marketing Officer (CMO) or high-level marketing manager, they know that there is about to be a serious change. This news will ultimately mean that the new CMO, trying to make swift changes in the eyes of the rest of the C-suite in a radical departure from their predecessor, will clean house and look for a new direction.

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September 29, 2021
Genius Monkey Hits 99th Percentile of all Media Trust Vendors

Genius Monkey Hits 99th Percentile of all Media Trust Vendors

Genius Monkey is proud to announce that our programmatic platform has been listed among the top 1% of all ad vendors with The Media Trust, according to their recently released IAB Transparency & Consent Framework (TCF) report. As a global leader in digital third-party risk management, The Media Trust provides real-time security, data privacy, performance management and quality assurance solutions that help safeguard, monetize and optimize the user experience over devices.

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October 14, 2020