Case Study

About the Subject The subject is a prominent homebuilder throughout the nation, founded in the 1950s, and to this day remains one of the country's leading builders of quality homes with divisions that span across the nation. The subject offers a variety of communities to match any lifestyle. That, in combination with the fact that they offer superior standards, exceptional home designs and a high level of customer care, certainly lends to their success.

Utilized the Full Genius Monkey Programmatic System Including Display, Video, Search and Social Redirected the marketing aim towards targeted programmatic digital ads rather than the conventional marketing that was currently being utilized Spurred exponential growth including: an uplift of 4,166% in visits, 5,416% in unique visitors, 1,378% in page views, 101% in website conversions, 338% in website-driven phone inquiries, 179% in social media interaction Used Optimize Display, Optimize Video, Remarketing, Search and Social

53% overall increase in web traffic after only one month of Genius Monkey's programmatic platform implementation 35.5% of that attributed directly to the programmatic platform. 17.5% is estimated increase in organic Traffic due to natural increased brand awareness New car sales increased by 15% Dealership to ramp up programmatic efforts for all sales locations A group of auto dealerships in the Western United States came to the realization that while they excelled in customer service and quality products, their advertising effectiveness was in a declining state.