Case Study

A respected retirement living facility set goals to increase the number of high-potential visitors they were getting per month. They turned to Genius Monkey to establish a digital programmatic marketing platform in the hopes of increasing quality website traffic and lead generation. Goals The Core KPI's (Key Performance Indicators) in this test was to increase online traffic and, more importantly, increase leads. This was to be done by programmatically diversifying channels and targeting via the Genius Monkey platform.

A large GMC/Buick dealer moved ad budget from sources including Auto trader and Cars type platforms in order to allocate some of it to programmatic advertising. They did not increase budget, but simply reallocated it to Genius Monkey to see if they could realize a better return on ad spend. Goals The Core KPI's (Key Performance Indicators) in this test was to increase online traffic and, more importantly, increase leads that included:

Genius Monkey continually strives to deliver the highest possible value for the advertising dollar. One of the many ways that they accomplish this is through efforts to eliminate ad fraud from their programmatic advertising system. zvelo, a 3rd party measurement and validation company, recently conducted a 10-month analysis on Genius Monkey's ad fraud measurements as compared to the industry averages. In an ideal marketing world, fraudulent and malicious inventory would be unable to make its way into the marketplace, and advertisers and agencies would not have to go to such extents to keep from having their measurement results negatively affected by fraud.

Genius Monkey was recently tested with an American professional sports team. They were seeking an improvement in the effectiveness and performance of their current digital display marketing platform. They indicated that their ultimate goal was to drive up high-quality online conversions, thereby boosting ticket sales. The Genius Monkey marketing team assembled to create an effective strategy to bring the client's desired improvements to fruition. The approach the team took was to strategically place targeted banner, social and native ads, while incorporating effective And-Or-If" statements towards a specifically targeted crowd.

Goals Driving new, qualified traffic of people who were currently looking to get out of their timeshare. Successful completion of the online web lead form. Client’s goal was to achieve a $100 Cost Per Lead. Approach Targeted ads focusing on users who are current timeshare owners and are showing online and offline behavioral indicators of people who are looking to get out of their timeshares. Tactical ad placement in front of users interested in competitor sites offering similar services.

Genius Monkey recently conducted a test for a business-to-business (B2B) e-commerce site that offers a subscription-based online program. The goal of this company was to increase the number of trial submissions. They had previously been utilizing a common programmatic ad network that worked on a CPM model, with little evidence as to the true hard conversions that lead to revenue. The goal was to drive high-quality online conversions (trial submissions) through targeted programmatic display ads under the $150 target cost-per-acquisition (CPA) goal.

Genius Monkey conducted a case study on a world-class North American travel industry conglomerate. The company laid out their goals to Genius Monkey, which included: Lower cost per booking Increased quality of targeted traffic Elevated conversion rates The marketing team reviewed the goals and formulated an effective advertising strategy. By implementing Genius Monkey's programmatic platform, the team redefined the digital marketing budgets to a more holistic approach. They also increased the number of ads being seen by more specifically-targeted visitors, and they were able to do it at a lower cost than the travel company's previous marketing strategy.

Goals Driving quality traffic that is likely to convert. Increase in brand awareness and overall purchase intent. Approach Highly targeted ad placement within specific markets aimed to drive shopping cart conversion. Results 2 Weeks into the test, when weighing the metrics from the 2 week period prior to implementation of Genius Monkey versus the 2 week period since implementing Genius Monkey; the client realized the following results: 250% increase in revenue.

A renowned U.S. homebuilder that develops 55+ communities recognized the importance and effectiveness of programmatic advertising, a platform in which Genius Monkey specializes. The company changed nothing, other than to move their digital advertising budget to Genius Monkey, rather than remaining at the firm they had previously been using. Their goals were laid out. They wanted to: Utilize a programmatic form of advertising, with which they could closely target their specific demographic Realize an increase in overall sales Boost their website traffic Increase the number of leads Genius Monkey went right to work implementing a system that focused more on targeting the buyers; specifically, those who had the most propensity to purchase a home in a 55+ environment.

The Utah Honda Dealers Association provides a collective voice and regional advertising support for seven Utah specific Honda dealers. While Honda's national brand generates much of the advertising content for the dealers, the Utah-based association helps local dealers tailor their ad messages to their customers' needs. For instance, in the winter months, the association may help dealers focus more on selling four-wheel drive vehicles while their counterparts in Florida are still selling convertibles.