Case Study

A major US-based healthcare organization recently partnered with Genius Monkey in hopes of making needed improvements on some critical statistics. They were seeking help with reaching the most qualified candidates for their internal positions, increasing the number of employment applications, and reducing their time to hire. Goals Promote the employment branding and employment opportunities with nursing and physician candidates in several various fields of specialty Improve awareness of special hiring events within local markets Increase website visits Increase email marketing contacts Increase phone calls to recruiters Boost the number of incoming job applications Boost conversions Approach Continuous split testing with fresh, creative assets Retargeting to increase applications and interactions from current site users already visiting the career site from other channels (ie, organic, direct, paid) Initiating behavioral targeting to reach new candidates who hadn't visited the career site Contextual targeting based on specific long-tail keyword searches Competitor conquesting and associated-website targeting Additional custom audiences and segments based on first and third-party data Results This healthcare organization saw an immediate improvement in the performance and service of their programmatic campaigns.

The digital marketing ad agency representing one of the premier Arizona-based adventure tour companies in the Southwest, specializing in invigorating and informative off-road excursions and outdoor experiences, recently partnered with Genius Monkey. They were seeking help with boosting ROAS, brand awareness and bookings for their client's various adventure trips. Goals Develop a report for the agency to present elevated Return on Ad Spend (ROAS) numbers to their clients. The Core KPI's (Key Performance Indicators) in this test were to increase online traffic and boost trip bookings without increasing their digital ad-spend.

A new city/venue has been added to the 2019 schedule of this renowned music, comedy, culinary and entertainment festival. They have come to Genius Monkey for help with brand awareness and boosting ticket sales, as this is their first year in the state of Texas. Goals The Core KPI's (Key Performance Indicators) in this test was to increase online traffic and, more importantly, increase Return On Ad Spend (ROAS). More ticket sales for less money.

A well-known truck dealership turned to Genius Monkey to establish a digital programmatic marketing platform. Goals Their goals were to Increase brand awareness and, in turn, increase vehicle sales. Approach Genius Monkey began the campaign by allocating part of their ad-spend towards Optimize Display, and a smaller part towards Optimize Video. In addition, we targeted truck enthusiasts and outdoorsy-type males, ages 25-64 with a household income of 40K or higher, after which we began conquesting after competitor sites.