Attribution

In 2017, 76% of marketers reported that they currently had or planned to have marketing attribution. Fast forward to today, where that number has only increased, as marketing attribution is a crucial part of any marketing strategy. With attribution being so widely used in one form or another, marketers must use an attribution model that is the right fit for them. A minuscule 22% of marketers believe they’re using the right attribution model, leaving 78% wondering what they should be doing.

In marketing and advertising, we know that the more you know, the more you can optimize and succeed. When it comes to attribution and reporting, knowing the full picture about a potential customer can be the difference between landing a solid conversion and losing a crucial lead. While other OTT & Connected TV marketers claim to provide thorough attribution, what you may not know is that they may not be giving you the whole picture.

Can you remember every ad you saw? What was the last commercial that caught your eye? In a world of constant messaging and promotion, it’s nearly impossible to remember every ad that passes your way. So how can you expect your customers to do the same? A Real-Life Example with Genius Monkey A law firm recently partnered with Genius Monkey to increase leads, and they started seeing results almost immediately.

Over the top TV (OTT) or Connected TV (CTV) have pretty much made their mark on the advertising landscape — enough to stake their claim as a mainstay in the advertiser’s official bag of tricks! Currently, there are more than 130 CTV applications1 available to viewers, and that number is growing rapidly; like a new city popping up in the middle of the desert. But, with any new city comes new bad guys.