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April 7, 2021

Your Customers Are Not Robots

Your Customers Are Not Robots

The most important factor when working to improve your return on ad spend is relevance. Brand relevance must be prioritized to succeed in any marketplace, but it’s even more crucial to maintain your pertinence in a market currently experiencing significant swings due to unforeseen events, such as ours.

So how can advertisers stay relevant in today’s world? And who determines what is (or is not) relevant anyway? Both questions have the same answer: the consumer. And proper leveraging of that answer can make–or break–your next campaign.

In order to stay relevant, marketers must fully understand and speak to the wants and needs of their target customers. The great way to do this is by tracking and then responding accordingly to consumer behavior trends. But the best way to do this is by staying ahead of consumer behavior trends and creating ad strategies that preemptively meet their needs and/or expectations.

You don’t have to be a mind-reader to do this well. You simply have to know where to look and what to look for at all the right times. That’s why we’ve put together a list of the most significant consumer trends emerging in today’s market.

Your Customers Are Not Robots

As the biggest driving force behind relevance, consumer needs and expectations must be attended to. It’s non-negotiable. So before you do anything else, you must remember that your target audience isn’t made of bots; it’s made of people. Real people with real emotions and real desires. And It is those very emotions and desires that lead to conversions, so those are the prime factors you should keep in mind when building your next campaign. Your customers aren’t bots, so don’t treat them like such. Remember that they are in fact real people. Customize ads toward your audience and your audience will bring you more conversions. It’s that simple. And if you have any questions on how to execute what seems like it should be so simple, but isn’t always, we are here for you. Please feel free to reach out. We are real people too.

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#customer expectations #customer experience #bots #robots #ad personalization #digital ads #consumer trends #emotional appeal #brand relevance #cross channel #video ads
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