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April 15, 2020

Why Programmatic is Corona-Proof

With a third of the world in lockdown due to the coronavirus, and the remaining population mostly staying put at home, consumers spend more time reading or watching the news than ever before. In fact, Nielsen predicts a 60% increase in the video content consumed in U.S. homes due to worldwide health fears.

With viewership numbers increasing by the day, the programmatic landscape is quickly becoming the most stable highway for digital advertising, and rightly so! Here are a few staying-power strengths that make programmatic strategies a safe marketing choice (corona-proof, if you will) during the COVID-19 pandemic.

Massive Opportunities for Buyers

Unparalleled Flexibility Power

Brand Safety and Context

Actionable Insights

All the benefits of targeted advertising, at less cost, and with greater results is a winning combination for running corona-proof programmatic ad campaigns. And right now, advertisers have a unique opportunity to reach their homebound audiences, at all times of day, and on multiple devices within the home. Don’t miss out!

As a programmatic platform, Genius Monkey can work with clients to develop a marketing campaign that’s both sensitive and helpful in these times. And with programmatic advertising jumping by leaps and bounds in our surging online economy, your next digital ad campaign could have greater traction than ever.

Now is your chance to flourish beyond your competitors by embracing the power of programmatic instead of shying away from the valuable growth opportunities it promises.

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