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27 July

At Genius Monkey we’re a breed apart from the rest. Most of you reading this will remember a children’s show called Sesame Street. On it, they played a game called “One of These Things is Not Like the Other.” They would show several items, all identical except for one. The children had to determine which item was the different one, and why.

If Genius Monkey were featured in a game of “One of These Things is Not Like the Other,” we would certainly be the one that was different! It’s because at Genius Monkey we are unique from all the other digital ad providers. That’s because we don’t just hook into a single exchange or two through an accessible application program interface, just to make things easier.

We understand the broad picture. So many digital ad providers focus only on things like viewability and impressions. While perhaps effective in its day, that thinking is from the digital dark ages. In this day and age, the focus must be on the elements that truly make an impact on your bottom line; things like ROI, attribution, conversions, return on ad spending and, most importantly, profit. It’s not all about how visible your ad is; high viewability is simply a means to an end.

At Genius Monkey, we think more like a human brain than the other members of the digital tribe. We avoid making assumptions; and make calculations, instead. Others may look at an old car parked in front of the college and think that it’s probably ready for the scrapyard. We, however, see a vehicle driven by a student, (evidenced by the textbooks in the back seat) that is probably in the market for a body shop, an automotive painting company, or maybe a glass repair shop. We also suspect he or she may be shopping for a new ride. One could say that we see things in full-color, three-dimensional form.

Our system is hooked into multiple networks, partners and exchanges, with, or without, an application program interface. We don’t just connect with a few exchanges in order to make it easier on us, and not on you, the customer. In order to make this happen, we turn to our technological savvy, utilizing our own data-gathering technology. We prefer to work harder, AND smarter. We like to lower the costs and increase the quality traffic by getting in front of more inventory, making the publishers, the networks and the exchanges compete with one another.

When it boils down to the nitty-gritty of it all, without results, every effort is for absolutely nothing! Our entire technology system is built around full-data attribution … it’s what we’re all about. Advertising budgets get shifted around to various services, devices, channels and more, and it’s all based on conversions and their costs.

In this digital ad environment, you can’t judge a junky parked car based only on face value; you need to take everything into consideration, analyze the data and take immediate action based on your findings … just like a human brain would do. That’s what makes Genius Monkey so genius!

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