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May 17, 2018

Video Content That Converts

Good video content is a great vehicle for getting better conversion numbers. It is a very impactful component in strategic conversion. It’s a powerful manner in which to communicate the story of your brand, make clear your value proposition and fortify customer relationships, as well as prospects.

According to recent research, video content is not just an “effective” tool anymore, it’s a component, but the pace with which it is being demanded is growing rapidly. As an example, 53% of consumers want to see more video content from advertisers. Another fact is that 51.9% of marketers worldwide say that video is the type of content with the best Return on Investment!

Here are a few more compelling reasons for marketers to gravitate towards more effective video content, in addition to their other methods of word-spread. These statistics were gathered by Vidyard, and contain facts from more than 500 businesses, 250,000 videos and 600,000,000 video streams:

Note: Companies that produce 50+ videos per year are 250X more likely to use advanced analytics. Those companies who use advanced analytics are far more likely to be increasing their video budgets this year.

Using video (in one or more of its various forms) has become a staple when it comes to using tactics designed for digital marketing. Advertisers who are procrastinating this paradigm shift are missing out on a great deal of effectiveness.

If your expectations are to drive conversions directly from the video, you will want to deliver relevant info in a creative way. You may also learn that delivering thoughtful creative to relevant audiences is key to a successful direct-response video ad campaign. This creative approach, combined with the programmatically-reached audience, will most certainly lead to video success and higher sales.

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