January 15, 2015

Targeting the Right Consumers

For years, marketers have been trying to sell their goods and services by advertising to the general population, hoping that someone in the crowd would want or need what they’re touting. That’s like rowing your boat out onto the lake with the hopes of catching, let’s say, a rainbow trout. Even though you’re not sure that rainbow trout even live in this lake you’re on, you place a mini marshmallow (who doesn’t love marshmallows?) on the hook, and drop it in, hoping that the trout just happens to come by, see your bait, and take it. How much easier would fishing be if you knew:

  1. There were definitely rainbow trout in the lake
  2. When they eat
  3. Where they typically hung out and when they were there
  4. What they liked most to eat and what weather they liked to eat it in

If you knew all of this information, you’d fill your boat full of fish right away.

This example is not unlike the effectiveness of optimized programmatic advertising campaigns.

Traditional and normal digital advertising is like selling snowshoes to folks that live in the desert. You cast your message out to the masses, and you reach a whole lot of people but are they the right people? Are they the ones that want, and need, your snowshoes, or are you wasting advertising dollars on people that don’t even know what it’s like to build a snowman?

Programmatic marketing has changed the way we reach consumers. It gives marketers a more intelligent way to connect with them, one to one. It’s based on the automated buying and selling of online advertising all in real time bidding (RTB). Optimized Programmatic Advertising is what we do at genius monkey, which is programmatic based but optimized to have layered segments and behavioral data to not only create a more advanced targeting campaign but a far more cost effective one. All fully managed and operated by Genius Monkey.

No skills required on your end

Here’s how it works:

You own a snowshoe store called The Snow Shop, and you want to sell more snowshoes. You use Genius Monkeys Optimize Programmatical Display platform that can identify and pinpoint on and off line shoppers by:

Once this information is learned, your ad will be going out to consumers who all live in snowy states. You find out they are all highly educated, consume winter gear across multiple devices, and they do it during their lunch break on sunny days. This type of information is priceless to the Snow Shop, because to target the same consumers using old school advertising techniques would be very challenging. However, this is easy for a programmatic marketing platform like Genius Monkey; it’s what we do.

We gather and use real time, first and third party data to identify the absolute best online audience for the particular ad campaign. We then purchase digital ad inventory at the best prices, one impression at a time across multiple devices, and we do it in places that the audience cares about. If needed, we also can work direct with publishers that have the audience we need to reach. These ads can be extremely personalized based on the unique interests and behaviors of each consumer. Intelligent connections are made, insights are generated and performance is optimized. This is all done in real time, and is way more efficient than the traditional or normal digital advertising we’ve become so used to. The precision of programmatic marketing saves money, drives growth and greatly increases your ROI.

We will even split test your ads whether they the image or video to get the highest click through rate to your site at the lowest cost. When permitted we can even run landing page split test where the traffic is going to insure the highest conversion possible.

Programmatic advertising works for any marketer, with any demographic. For more information about how to target the audience who needs and wants what you’re marketing, and connect intelligently, Contact us today.

Our system doesn’t care what industry you are in and works just as well for anyone we have worked with but we are currently serving the following industries with huge results:



Political Races

Gaming (Casino)

Home Builders

Cities, Towns and Government

Plumbing and AC

Legal & Law




Pest Control




Resorts (food and beverage)


Credit Card Processing

Live Shows and Events

Ticket sales

Auto Body

Health and Supplements

Advertising Agencies & Digital Firms

Disaster Restoration

Mobile Application Branding

Sports (News and Fantasy Sports)

Interested in learning more about how Genius Monkey can boost your conversion rates today?

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