Too many marketers forget that the ad is only the first impression—known as the “pre-click experience.” Everything that happens after a prospect clicks your ad, or when they visit your website a day, week, or month later is part of the post-click experience, and it’s this stage in the customer journey that has the greatest impact on whether your customer will convert.
Understanding how to properly optimize the post-click experience for your customers can be tricky, but don’t worry. We’ve got a checklist of post-click action items to help make things easier in our recent Yahoo! Finance publication titled Mastering Post-Click Optimization. Check it out!