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Genius Monkey is proud to launch In-Play™ CTV, a connected TV (CTV) advertising product built for the moments when fans are actually watching. Instead of waiting for a commercial break, your brand shows up during the play itself. Six formats fire in real time based on what’s happening in the game, and two households watching the same broadcast can see completely different ads depending on the audience, trigger, and creative selected in that instant.
As we report on Yahoo!Finance and US Insider, streaming is on track to take over 40% of US TV ad spend. But sports streaming is lagging behind and many sports like soccer and motorsports barely have natural breaks to sell around in the first place. In-Play™ CTV skips that limitation entirely, and our creative studio builds all six formats from assets you already have. For full details on formats, pricing, and where it’s live, contact your Genius Monkey representative today.
