There’s no question that Google is the 800-pound gorilla in the tech industry that we all have to work around. Many have cried “monopoly”, but Google’s actions have always appeared...

While athletes around the globe were competing for gold, one challenger stood out as the reigning world champion of digital ads. Making its Olympic debut this year, programmatic...

Finding new customers will always be important, but the data suggests that retaining the customers you have is even more vital to your long-term success: On average, around 65% of...

In a stunning turn of events, Google has reversed the decision to remove third-party cookies from the Chrome internet browser. The “death of the cookie” has been top-of-mind for...

GA4’s Report Card; Consumers are Missing Universal Already Digital marketing turned a corner in July 2023 when Universal Analytics rode into the sunset and GA4 stood up to take its...

When the world’s third largest software company waves the white flag, people sit up and take notice. A few days ago (June 11, 2024), Oracle announced at an earnings call that it...

Each year in May, television (and now streaming) networks invite the industry to come together and bask in the advertising glory of the year to come. This is the TV Upfront event,...

Back in 2022, IAB predicted that podcast ad revenue would surpass $4 billion in 2024. We’re now in May 2024, and IAB has released a new report granting advertisers insight into the...

Targeted advertising has solidified itself as the king of digital marketing. Approximately 87% of all digital ad spend is devoted to programmatic, and nothing can get that popular...

Programmatic advertising has cemented itself as the premier digital marketing avenue, representing the vast majority of digital ad spend in 2023 – the exact percentage depends on...