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20 August

Mapping New Markets

For centuries, the Republic of Venice prospered as a direct result of its enormous commercial power throughout the Mediterranean and an economic reach which extended still further. Had the Republic’s trade practices been limited to the Italian peninsula or even to Western Europe, its wealth and prestige would have been a fraction of what they ultimately became. Instead, Venetian traders exchanged goods with merchants in modern-day Turkey and places well beyond.

The lesson? Trade has long been international, and political boundaries are often irrelevant to marketplace demands. That’s still very much the case, as the ability to buy and sell online creates sales avenues for companies like yours in virtually every region of the globe. But knowing there are markets for your product(s) all over the world is not the same as understanding those markets and the buying trends of customers within them. With a helpful complement of Genius Monkey programmatic advertising tools at your disposal, knowledge of that sort could easily (and usefully) be yours.

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16 August

Setting the Programmatic Pace

Middle-sized to larger companies tend to keep knowledgeable experts of all sorts on the payroll. From a general counsel to a head of Information Technology, every organization needs specialized minds to act in explanatory roles and very often as knowledgeable liaisons.

The reasoning is as sensible as it is obvious - companies like to have trusted insiders to help understand and usefully contextualize complex situations, vendor needs, et cetera. But having in-house advisors does not always equate to having in-house solutions. This is as true of advertising as of legal matters. You might employ a bright CMO who thoroughly understands digital topography, but that same CMO will almost certainly rely on outside technology such as that provided by Genius Monkey to achieve their marketing vision/milestones.

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14 August

Why Some Customers Abandon Ship

As a marketer, have you ever wondered why your customers leave after just two months, or why there’s a sudden 60% plummet in your daily average usage? Or, why is it that some days customers just don’t convert on the checkout page, and why do 25% of my customers always cancel after six weeks?

If you find yourself wondering what the answer is to these questions, it’s probably time you run a churn analysis. This is the process of figuring out why users leave your business, software or product. That’s it in a nutshell! If you can reduce your churn by just 5%, you can boost profits by somewhere between 25-125%.

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08 August

Programmatic Digital, the Undisputed Champion

With the technological advances that have come about in the last decade, marketers can now drive campaign performance more effectively than ever before. However, this is no indication of a digital panacea, as there are always going to be speedbumps to overcome, and innovations to incorporate.

One of the challenges today’s advertisers face, is to harness all of the pertinent data rather than just look at bits and pieces of a partial picture. By applying proper attribution, this obstacle can be eliminated, and you can be given a much broader snapshot of your customers’ paths to conversion.

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07 August

Making Sense of OTT

The viewership space is changing by the moment as viewers themselves are increasingly and consistently engaging with content on their own terms. This is a result of diversifying device technology and the content-viewing habits such diversity supports. The over-the-top (OTT) emergence ensures that finding online content to your liking and making time to view it is wholly individualized in a way that

  • liberates viewers from scheduling/programming constraints
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02 August

The Power of Omnichannel: What You Need to Succeed

Understanding the shopper journey is paramount to both your marketing strategy and your desired end results. Without enough accurate data, there’s no way to be fully confident in the effectiveness of your ad campaigns, and therefore, no way to know where precious advertising dollars are being wasted. The solution to this comes down to two primary things:

  • Complete omnichannel presence (both online and in-store)
  • Limitless attribution tracking (from impression to final conversion)
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31 July

CPG Shoppers Are No Pushovers

Have you ever gone to the store to buy a particular brand of – let’s say pants, for the sake of this example – and when you get there you find another brand that seems to fit you well, and costs way less? But, then again, they aren’t your go-to brand with which you’re so familiar. You’d probably do a search and read some reviews, and if they looked impressive to you, you may just go against your “brand instinct.” And, there is nothing wrong with that!

Consumer packaged goods (CPG) is an industry term for merchandise that customers use up and replace on a frequent basis. Examples of consumer packaged goods include food, beverages, cosmetics and cleaning products. … and because shelf space is a finite commodity, the CPG market is highly competitive.

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25 July

Cost per Mille vs Effective Cost per Mille

Cost per Mille vs Effective Cost per Mille

Most advertisers know that CPM stands for “Cost Per Mille” or cost per 1000 impressions. Advertisers set their desired price per 1000 ads served. The CPM rate is a big help to the advertiser to spread their products to a greater audience for an effective advertising cost. It’s also a metric used by marketers to measure the cost of the campaign, and just how much the publisher will get paid for every 1,000 impressions, and to evaluate the effectiveness of the display ads.

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24 July

Genius Monkey Assists Southwestern Automobile Dealership Blog

The subject of this case study is a well-established and highly respected Buick Dealership in the southwest region of the United States. Their business strategy was built on the foundation of creating customer relationships – one at a time. Their mission is dedicated to product, service and community.

They teamed up with Genius Monkey in hopes of taking advantage of our cutting-edge programmatic technology to reach their desired goals.

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17 July

Email Statistics for Improved Timing

No matter what action step you’re about to take, it seems like one time is always better than another to do it. It’s mentioned what days the specials at the grocery store are best, or fishing on the lake, or what day is best to make an airline reservation. It seems as though there is always a better time than another to do things, and it appears that your email campaigns are no exception. This blog is all about the best time to send emails; and expect them to be read.

For this year’s research, Omnisend analyzed more than two billion promotional campaigns sent using their marketing platform technology over the year 2018. On the email-timing front, the knowledge gained by this research may even be able to help increase the effectiveness of your email marketing metrics.

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