For centuries, the Republic of Venice prospered as a direct result of its enormous commercial power throughout the Mediterranean and an economic reach which extended still further. Had the Republic’s trade practices been limited to the Italian peninsula or even to Western Europe, its wealth and prestige would have been a fraction of what they ultimately became. Instead, Venetian traders exchanged goods with merchants in modern-day Turkey and places well beyond.
The lesson? Trade has long been international, and political boundaries are often irrelevant to marketplace demands. That’s still very much the case, as the ability to buy and sell online creates sales avenues for companies like yours in virtually every region of the globe. But knowing there are markets for your product(s) all over the world is not the same as understanding those markets and the buying trends of customers within them. With a helpful complement of Genius Monkey programmatic advertising tools at your disposal, knowledge of that sort could easily (and usefully) be yours.