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20 September

Genius Monkey Awarded Top 10 Ad Management Solution Providers for 2019

Exciting news! Genius Monkey is honored to have been named among the Top 10 Ad Management Solution Providers of 2019 by Marketing Tech Outlook–a company devoted to sifting through and analyzing the latest marketing tech in order to name and list the top performers in various industry categories.

Those chosen are first carefully evaluated by an esteemed panel of CEOs, CIOs, VCs, analysts, and MTO editorial board members before making the cut. We here at Genius Monkey are proud to be listed among such powerful players in the ad tech world. Learn more about the systematic strengths unique to the Genius Monkey process that helped us earn such an award. Check out this article by our CRO and Director of Client Solutions, Jeremy Hudgens, here.

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18 September

How to think about marketing, real-time adjustments, and reporting

How much time should you spend on any one task, initiative, idea, et cetera? In business, that’s always been the question, in one form or another. The truth of it is, we’re all operating in relation to a time measurement of some sort, both professionally and in every other aspect of our lives. Where your company’s operations are concerned–in marketing, specifically–that reality is further complicated by audience behaviors and marketplace trends over which no single person has control. What Genius Monkey does have, however, is the means of tracking those behaviors/trends and organizing our findings via tools like Omni Monkey. Those tools can be utilized by companies like your own or on behalf of your clients to allow for real-time advertising adjustments which are best handled via automated measures.
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11 September

The Three Pillars of OTT Power

Consumer video consumption is huge right now. We spend a third of our total daily TV time online, streaming our favorite shows on various devices1 and savvy marketers are eager to catch our attention by using the power of over-the-top (OTT) channels.

OTT is an online delivery system for streaming video content, independent of a cable or satellite subscription, just like Apple TV, Amazon Prime and more. By incorporating OTT channels into their mainstream digital ad strategies, marketers are able to display personalized digital ads in-between episodes. And it’s totally paying off.

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05 September

No Two Paths to Conversion are the Same

In blogs past, we have written a great deal about the importance of being there for your customers … leading them, driving them, sticking with them as they make their way all the way down their path to conversion.

While we have supplied a lot of content that extols the virtues of our attribution tracking and the digital marketing statistics it provides, we know that it can be challenging to comprehend the entire value of our system; especially if you haven’t seen it in action.

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04 September

The Future Is Everywhere: Get There with OTT

In the beginning, advertising to TV viewers was simple. There were only a handful of television channels, rotating a handful of scheduled programs, so all marketing reps had to do was buy commercial space on certain networks and bam! Their advertisement would be seen by a mass, captive audience and results were just a matter of time. But that was before video streaming came along.

OTT On The Rise

Once over-the-top (OTT) streaming services like Netflix and YouTube came along, closely followed by others such as Amazon Prime and Apple TV, television viewing habits began to change rapidly. Gone are the days of traditional scheduled programming with mass commercials, making way for a new era of consumer-dictated viewership instead. Over 50% of all 18-to-49-year-olds either don’t subscribe to traditional TV or are very light viewers.1

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30 August

Is Cord-Cutting Killing Advertising?

Acronyms are making a pop-culture comeback. Let me demonstrate: “GoT.” All it takes is three simple letters for images of medieval castles and fire-breathing dragons to inevitably pop into our heads. Such is the power of the hit show Game of Thrones, and media in general.

Now, with popular streaming services pumping out their own award-winning original content, it’s no wonder over a million people have quit cable and dish in the first quarter of this year alone. Does that mean viewers have cut the cord on advertising as well? No–and it turns out they’re fine with that.

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27 August

In TAG We Trust: Safety In The Digital Age

Safety first! We’ve all heard it before, and it’s good advice. But when billions of ad spend dollars are at stake, it’s great advice. Critical, even. And the ad tech industry has taken that advice, mulled it over with some international partners, and is now running full-speed toward total fraud prevention in a transparent and trustworthy digital marketplace.

If you’re raising a skeptical eyebrow right now, don’t worry. You’re not alone.

Digital programmatic hasn’t always had a stellar reputation when it comes to ad fraud. Marketing professionals throughout the industry have been burned by ad tech companies in the past who failed to protect their clients from malicious ad fraud. This resulted in a mountain of wasted ad dollars and tarnished brand reputations so it’s understandable why they might be hesitant to climb back onboard the ad tech safety train. After all, how can they know who to trust?

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23 August

Intuitively Leveraging Artificial Intelligence

If you’re working in the present-day digital marketing space, you will almost certainly feel overwhelmed from time to time. The industry seems to be growing with every passing hour, as new tools are introduced, studies released, practices encouraged, and so on. Added to this is the sheer quantity of data cascading in every direction and from sources as innumerable as they are diverse. Fortunately, the work of quantifying and analyzing that data is readily achievable with the aid of advanced Artificial Intelligence software engineered with the specific goal of delivering usable reporting. And because this is Genius Monkey engineering, the human component is not more than ornamental, it is the service’s bedrock.
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20 August

Mapping New Markets

For centuries, the Republic of Venice prospered as a direct result of its enormous commercial power throughout the Mediterranean and an economic reach which extended still further. Had the Republic’s trade practices been limited to the Italian peninsula or even to Western Europe, its wealth and prestige would have been a fraction of what they ultimately became. Instead, Venetian traders exchanged goods with merchants in modern-day Turkey and places well beyond.

The lesson? Trade has long been international, and political boundaries are often irrelevant to marketplace demands. That’s still very much the case, as the ability to buy and sell online creates sales avenues for companies like yours in virtually every region of the globe. But knowing there are markets for your product(s) all over the world is not the same as understanding those markets and the buying trends of customers within them. With a helpful complement of Genius Monkey programmatic advertising tools at your disposal, knowledge of that sort could easily (and usefully) be yours.

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16 August

Setting the Programmatic Pace

Middle-sized to larger companies tend to keep knowledgeable experts of all sorts on the payroll. From a general counsel to a head of Information Technology, every organization needs specialized minds to act in explanatory roles and very often as knowledgeable liaisons.

The reasoning is as sensible as it is obvious - companies like to have trusted insiders to help understand and usefully contextualize complex situations, vendor needs, et cetera. But having in-house advisors does not always equate to having in-house solutions. This is as true of advertising as of legal matters. You might employ a bright CMO who thoroughly understands digital topography, but that same CMO will almost certainly rely on outside technology such as that provided by Genius Monkey to achieve their marketing vision/milestones.

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