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Luxury Brands Can’t Afford to Ignore Programmatic

Luxury Brands Can’t Afford to Ignore Programmatic

For luxury brands, loyal relationships and the revenues they bring in are everything. As Genius Monkey has advocated for years, programmatic doesn’t just sell $10 tubes of makeup and Happy Meals at...
Read More > September 23, 2020
Human Oversight is Still a Must

Human Oversight is Still a Must

AI is a boon to programmatic advertising, and the “intelligence” in artificial intelligence is getting smarter each day. However, because AI algorithms aren’t able to experience emotion or base...
Read More > September 16, 2020
What’s My Marketing Data Telling Me?

What’s My Marketing Data Telling Me?

What’s My Marketing Data Telling Me? Do you know what your marketing data is actually saying? These days, it’s not enough just to collect data on your verticals. You also need to understand what...
Read More > September 2, 2020
Why Your OTT Mix Should Go Mobile

Why Your OTT Mix Should Go Mobile

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before. This wasn’t entirely...
Read More > September 2, 2020
Building an Effective Political Campaign

Building an Effective Political Campaign

This year has brought countless changes to markets everywhere, including the political arenas. But unlike the downturn of other markets, 2020 political ad spend is expected to increase and break all...
Read More > August 26, 2020
5 Keys to Strategic Content Promotion

5 Keys to Strategic Content Promotion

Sometimes marketers take creative content for granted, but no matter how intriguing or relevant their work may be, it cannot lead to success without a solid content promotion strategy crafted with a...
Read More > August 4, 2020
Cutting the Cord: What’s the Best Streaming Service to Use?

Cutting the Cord: What’s the Best Streaming Service to Use?

More and more people are “cutting the cord” with traditional cable TV services and moving to television streaming services, instead. According to a report by PwC Consumer Intelligence, 78%...
Read More > July 29, 2020
We’ve Gone ATOMIC!

We’ve Gone ATOMIC!

Introducing The New Genius Monkey Logo + Brand Since 2009, the Genius Monkey brand has strived to represent a culture and relationship unique to the world of digital programmatic advertising. Now,...
Read More > July 20, 2020
The Strength of Audio Ads in 2020

The Strength of Audio Ads in 2020

While 2020 has brought dramatic changes to the ad market, one medium is still going strong and continues to climb: audio ads. Programmatic audio ads allow advertisers to reach target audiences beyond...
Read More > July 14, 2020
COVID-19 Causes Increase in Mobile Device Use

COVID-19 Causes Increase in Mobile Device Use

During this time of COVID-19, our portable devices have been somewhat of a lifeline to the outside world, as so many people have been ordered to stay in place during the global pandemic. Needless to...
Read More > July 6, 2020
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