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You May Know About DSP, But What About Meta-DSP?

You May Know About DSP, But What About Meta-DSP?

First, there came the DSP. Now, a somewhat newer term has emerged following the release of new technology—Meta-DSP. Don’t worry about trying to keep up and understanding it all—we’ll do it for you,...
Read More > February 14, 2023
Move Over Football, the Ads Are On at the Super Bowl

Move Over Football, the Ads Are On at the Super Bowl

On Sunday, February 12, 2023, millions will gather in their homes—and at State Farm Stadium in Glendale, Arizona—to watch one of the greatest sports spectacles around: The Super Bowl. The Super Bowl...
Read More > February 7, 2023
All About FAST—Free Ad-Supported Television

All About FAST—Free Ad-Supported Television

How many TV show and movie subscription channels are you paying for right now? From Disney+ to HBO Max and Netflix, you’re probably paying $8-12 per platform each month. That adds up. As subscription...
Read More > January 25, 2023
If You Give a Marketer a Cookie…They’re Going To Want It Forever

If You Give a Marketer a Cookie…They’re Going To Want It Forever

Why are so many marketers talking about the cookie? Didn’t Google wipe out cookies this year? Well, not quite. There’s a lot of talk in the digital advertising world related to cookies, privacy, and...
Read More > January 18, 2023
What Every Ad Needs – Tips From Our Team

What Every Ad Needs – Tips From Our Team

What’s an advertisement you’ve seen in the last week that you can remember? It may not be as easy as you think to remember a digital or online ad. In fact, many people tune these advertisements out of...
Read More > January 11, 2023
It’s All About Intent...Search Intent

It’s All About Intent...Search Intent

You can be targeted based on where you live. You can be targeted based on age, religion, favorite toothpaste brand, and more. As advertisers, we use targeting points like this to match...
Read More > January 4, 2023
The Top Things We Learned in 2022

The Top Things We Learned in 2022

While 2022 had its challenges, like transitioning from a pandemic and adapting to post-pandemic marketing, it also had its rewards and learning experiences. Genius Monkey continues to grow, not only...
Read More > December 7, 2022
The 12 Days of Boosting Your Business

The 12 Days of Boosting Your Business

This holiday season, whether you have your marketing strategy ready or you need a little help, pay attention to what your favorite brands are doing. Use the time now to keep track of what you like and...
Read More > November 30, 2022
Naughty or Nice? Is Your Holiday Advertising as Good as It Could Be?

Naughty or Nice? Is Your Holiday Advertising as Good as It Could Be?

This is the best and busiest time of year to make the most of your ad dollars. You may think this season is too “chaotic” or unpredictable, but it’s actually one of the most important times for your...
Read More > November 15, 2022
Why Thanksgiving is the Best Holiday for Advertisers

Why Thanksgiving is the Best Holiday for Advertisers

Thanksgiving is right around the corner, and it may be the best time for you to advertise. Thanksgiving is about heartfelt moments with family, eating amazing food, and finally buying that thing...
Read More > November 2, 2022
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