Take a look around. The next time you’re at a red light, count the number of earbud-wearing drivers you see. The next time the dog needs a walk, try to spot the elusive media-less runner. What type of content are busy parents consuming while they make dinner? What is everyone listening to these days? What’s the latest trend?
More and more, the answer is: streaming radio stations, music, and podcasts. “Background TV” has given way to purposeful multitasking content, with podcasts hitting the ears of 25% of Americans weekly and streaming music hitting 900 billion songs–with a “b”–in the past 12 months.
As anyone with more than three hours of corporate experience has perhaps observed and noted, it is true that all major companies presently doing business have to exist in two ways:
Now, wherever these two can overlap, they almost invariably do. But often these aspects of a company’s identity run necessarily and inevitably parallel to one another. Imagine how a family-friendly and legitimately wholesome restaurant chain might find it beneficial to adopt an aggressive acquisition strategy for purposes of maintaining a regional foothold. How does that chain’s advertising message articulate its outward image while acknowledging its growth efforts?
Using multiple channels to execute your marketing strategy is, often times, a wise choice. But trying to understand and compare data from multiple channels (such as paid search, social postings, email, traditional marketing, etc.) can be overwhelming and very time-consuming. But how else can you capture all your marketing data in one place in order to gain “big picture” insights?
Three words: Data automation aggregation.
Data automation aggregators are third-party platforms that collect, clean, and consolidate data from multiple sources to create a single, manageable format of value-adding product information to boost insights.
This month marks the 10-year anniversary of Genius Monkey. The Genius Monkey dream began back in 2009 when digital advertising as we know it today didn’t yet exist. In fact the word “programmatic” wasn’t an advertising term that was commonly used like it is today.
Fun fact: Genius Monkey was one of the first organizations to coin the term “programmatic.” Pretty cool, right? As we celebrate this special Banana-versary, let’s look back on the past ten years of our company’s evolution. It’s been quite a ride.
First impressions are certainly important. But in today’s world, where consumers are in control of their journey and spend over 50% of their time on a digital device,1 first impressions simply aren’t enough. Brands need to make a lasting impression, across multiple channels and devices, by following targeted consumers through the digital landscape of their personalized customer journeys.
Here at Genius Monkey, we’re constantly innovating new ways to provide value to our clients for their digital programmatic ad needs. And one of the most important (and popular) offerings we’ve implemented over the years is a live dashboard for clients to track and monitor their ad efforts.
We understand how important it is for clients to view the progress of their campaigns, but we also understand how complicated it can be to analyze raw data or granular reporting. That’s why, years ago, we introduced an easy-to-read dashboard for our clients. And now we’re making that dashboard even better by adding a few new (and powerful) features.
Digital ad fraud is rampant across the globe, costing the advertising industry billions each year and deeply cutting into the bottom line of countless brands. Due to its uncanny ability to detect, evade and quickly adapt to any protection measures, ad fraud is nearly impossible to eliminate completely.
However, marketers can greatly reduce the risk of malicious ad fraud interfering with campaigns by partnering with digital ad providers whose fraud prevention measures go above and beyond mainstream industry standards. This ensures their digital advertisements have the highest level of protection available.