If a picture is worth a thousand words, can we put a number on a video? Believe it or not, the answer is yes. As a brand, it’s easy to shy away from video advertising or dismiss it all together. The tendency is to assume that the worth and effectiveness of video lands in that giant gray area of ambiguity.
But videos have received a lot of attention in research recently. Pair that with programmatic attribution tracking, and their value in the sales funnel is clear.