Based on what you’re looking to find, data (and information more broadly) are often entirely free. Now, this certainly isn’t true of trade secrets and the like, but otherwise there’s a lot to be gleaned from simply paying attention to current events and, where your own business is concerned, to consumer patterns. That’s what data really is when everything is taken into account – information we’re willing to acknowledge and, to the best of our ability, act upon. What Genius Monkey has long recognized is that advertising data as a concept is more than a set of figures on a spreadsheet – it is a window into how your customers connect with your brand, with your various interfaces, and finally with the transactional aspect(s) of your business. Taking matters beyond mere accumulation and observation is where our platform comes into play.