Spam calls: perhaps one of the few universal experiences that can finally unite humanity with our shared annoyance. Whether it takes the form of an email, a text, or a good ol’ fashioned phone call,...

We know you want the best. How do we know that? Because that’s what we want, too. We are only interested in giving our best, every time. No cutting corners, no surprises. That’s why we’re sharing our...

What do you do when everything seems to be perfect, but you’re not seeing results? You may have thought you set up the best strategy possible, but when the numbers aren’t lining up, there’s usually a...

Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. This could be affecting your...

First, there came the DSP. Now, a somewhat newer term has emerged following the release of new technology—Meta-DSP. Don’t worry about trying to keep up and understanding it all—we’ll do it for you,...

On Sunday, February 12, 2023, millions will gather in their homes—and at State Farm Stadium in Glendale, Arizona—to watch one of the greatest sports spectacles around: The Super Bowl. The Super Bowl...

How many TV show and movie subscription channels are you paying for right now? From Disney+ to HBO Max and Netflix, you’re probably paying $8-12 per platform each month. That adds up. As subscription...

Why are so many marketers talking about the cookie? Didn’t Google wipe out cookies this year? Well, not quite. There’s a lot of talk in the digital advertising world related to cookies, privacy, and...

What’s an advertisement you’ve seen in the last week that you can remember? It may not be as easy as you think to remember a digital or online ad. In fact, many people tune these advertisements out of...

You can be targeted based on where you live. You can be targeted based on age, religion, favorite toothpaste brand, and more. As advertisers, we use targeting points like this to match...