Once upon a time, in the not-so-distant past, artificial intelligence (AI), data-driven marketing and voice search engine optimization (VSEO) were merely speculative concepts that bordered on the inconceivable. Today, this concept is no longer just a “good idea,” it’s a reality that will provide a great assistance to marketers in 2020 and on into the future.
According to Genius Monkey’s SVP and Director of Client Solutions, Jeremy Hudgens, “Any business that wants to be competitive in this ever-evolving digital sphere, must embrace these advancements and make room for them in their marketing strategies. We live in an era in which technology tends to move faster than marketers can understand and exploit it.”
Recently, we announced our integration with NinjaCat, a trusted reporting and monitoring platform that can aggregate all our clients’ campaign data in a single place, simply by pulling data from numerous sources–including Genius Monkey.
And today we’re proud to announce our newest integration partner - TapClicks!
TapClicks is a leading marketing dashboard and reporting platform for publishers, marketing agencies and media companies. Their marketing solutions platform features reporting, analytics, and management tools.
If a picture is worth a thousand words, can we put a number on a video? Believe it or not, the answer is yes. As a brand, it’s easy to shy away from video advertising or dismiss it all together. The tendency is to assume that the worth and effectiveness of video lands in that giant gray area of ambiguity.
But videos have received a lot of attention in research recently. Pair that with programmatic attribution tracking, and their value in the sales funnel is clear.
Based on what you’re looking to find, data (and information more broadly) are often entirely free. Now, this certainly isn’t true of trade secrets and the like, but otherwise there’s a lot to be gleaned from simply paying attention to current events and, where your own business is concerned, to consumer patterns. That’s what data really is when everything is taken into account – information we’re willing to acknowledge and, to the best of our ability, act upon. What Genius Monkey has long recognized is that advertising data as a concept is more than a set of figures on a spreadsheet – it is a window into how your customers connect with your brand, with your various interfaces, and finally with the transactional aspect(s) of your business. Taking matters beyond mere accumulation and observation is where our platform comes into play.