While banks are an important part of our economy, they’re not the only component of the financial sector. Also included are real estate firms, insurance companies, and investment firms. Advertising...

The year of 2020 has been a wild ride and it’s still going strong. This year has thrown marketers from every industry for a loop when it comes to customer patterns and advertising predictability, and...

With the release of iOS 14, Apple is making yet another big privacy-focused upgrade to iOS. One where users can choose to hide their device’s ID from apps so it can’t be tracked. Something many...

Genius Monkey is proud to announce that our programmatic platform has been listed among the top 1% of all ad vendors with The Media Trust, according to their recently released IAB Transparency &...

Gaming and music and apps…oh my! There’s a brave new world taking shape across the programmatic landscape, and it comes in a host of new platforms and channels for advertisers to explore. But...

For luxury brands, loyal relationships and the revenues they bring in are everything. As Genius Monkey has advocated for years, programmatic doesn’t just sell $10 tubes of makeup and Happy Meals at...

AI is a boon to programmatic advertising, and the “intelligence” in artificial intelligence is getting smarter each day. However, because AI algorithms aren’t able to experience emotion or base...

What’s My Marketing Data Telling Me? Do you know what your marketing data is actually saying? These days, it’s not enough just to collect data on your verticals. You also need to understand what...

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before. This wasn’t entirely...

This year has brought countless changes to markets everywhere, including the political arenas. But unlike the downturn of other markets, 2020 political ad spend is expected to increase and break all...