Retargeting is like a bullet that ricochets off of a boulder and comes back at you, only it’s not really a bullet … it’s more of a reminder. You know, just in case you forgot or...

Retargeting is a way to connect with people who, based on their digital actions, previously interacted with your website or mobile app. It allows you to strategically position your...

In the 1968 movie 2001: A Space Odyssey, the computer named Heuristic ALgorithmic (HAL) was endowed with a great deal of artificial intelligence (AI). Not to spoil the ending, but...

Since the beginning of advertising, marketers have been on the hunt for data. It’s no longer an effort to find it … in fact, there’s so much of it out there, many brands don’t know...

Since 2015, searches for “same day shipping” have increased by 120% 44% of those who use their voice-activated devices say that they order products with it at least once per week...

Digital video marketing is a strategy that is oft times overlooked. When used in conjunction with a programmatic digital marketing platform, attention-getting videos are ideal for...

Some of the most common concerns that we hear at Genius Monkey are: I’m not sure that display advertising works I’ve tried it before, but I didn’t see the results I wanted I have...

The web lingo that we use today can be somewhat perplexing; even to some seasoned marketing experts! While most marketers know the difference between organic optimization and...

In 2016, the McKinsey report on monetizing car data predicted that a new startup company called Cargo would be worth $750 billion globally by the year 2030. They are certainly on...

One of the most crucial components of programmatic marketing is that advertisers must know who their target audiences are. Trying to reach the masses without narrowing down the...