There has always been a looming question in the marketing industry regarding big data and the science behind it. The question is, how can you use this information to lead your audience to a particular product and convince them to buy it? Traditionally, this has been a very common quandary to which brands really haven’t had a common answer. In fact, in the past, to become a successful business, you may have had to cast your nets and pray for a good catch!

A well-known truck dealership turned to Genius Monkey to establish a digital programmatic marketing platform.

The TAG (Trustworthy Accountability Group) program, of which Genius Monkey is a proud member and Registered Seal recipient, was established in 2014. It was designed to combat ad fraud, and has become increasingly successful in reducing invalid traffic in the supply chain of today’s digital advertising. Multi-year adoption of TAG’s seal programs continued to skyrocket with 102 companies receiving recertification of 139 existing seals Year-over-year increases of 176% in recertified companies Year-over-year 124% in recertified seals 37 companies recertified 62 seals in 2018 Nearly one in three (30 percent) of the recertified seals were awarded via an independent validation process, rather than self-certification In March of 2019, TAG recognized more than a hundred companies for having achieved not only their seal recertification for TAG’s Certified Against Fraud, but also Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) programs.

One of our clients put our programmatic platform to the test. Check out what we did, the data is pretty awesome. This happens all the time so see what we can do for you.

There are as many kinds of videos as there are people to watch them. Some videos are based on data, while some are created right from the minds of the writer. The subject matter may be based on a gut instinct more than it is based on data. However it may have been created, you need to know if it’s going to do what it was intended to do – capture and keep the attention of those who watch it.

If you’re a little confounded about the exact details of marketing attribution, don’t sweat it too much – you’re not alone! But, don’t wait too long to learn, or you’ll fall further behind the eightball. Here’s a few reasons why: 76% of all advertisers say that they currently have, or will have within the year, the ability to use marketing attribution 34.1% of businesses don’t use any attribution model to measure marketing performance 25% of advertisers have stated that the main reason they haven’t adopted data-driven attribution yet is because of structural and organizational challenges Up until a few years ago, tracking your success with attribution was a relatively simple funnel.

In this digital age of marketing, the competition is high, as are the stakes. Not only is it important to target and acquire customers, it’s even more essential (and sometimes more difficult) to hang onto them. Customer lifetime value (CLV) is defined as a measure of the present value of future cash flows attributed to the customer relationship. Analyzing the CLV of each prospect can get pretty tricky, especially in light of how difficult it can be to convert a customer from a lead to a purchaser.

If automotive brands and dealers want to flourish in today’s digital programmatic landscape, they need to pay a great deal of attention to the flourishing population of mobile consumers. To ignore them would be sacrificing a huge part of the market, and here’s why: Nearly 60% of car shoppers will visit a dealership after researching a car online 70% of consumers are willing to watch or interact with a video on their mobile device to learn more about the cars they are considering purchasing 61% say that they consider relevant auto ads helpful when shopping for a car 41% report being very likely to click on an auto ad during the car-buying process According to Jeremy Hudgens, CRO and Director of Client Solutions at Genius Monkey, “Car buyers now look at their smartphones as essential components in the process of purchasing a vehicle.

If you’ve been on the Genius Monkey website recently, you’ve probably seen a number of videos that we offer on various topics regarding digital programmatic. That’s because video is progressing rapidly and will reach new heights sooner than most people would ever imagine. Here are a few statistics that iterate the point: You are 53 times more likely show up first on Google if you have a video embedded on your website Studies show that 74% of users who watched an explainer video about a product, subsequently bought it A product video on your landing page can increase conversions by 80% Since 2013, video views on mobile have increased more than 233% 98% of users say they’ve watched an explainer video to learn more about a product or service For skippable video ads, the industry average is a 9% completion rate.

As we have mentioned in blogs past, Genius Monkey is proud to be a member of the Interactive Advertising Bureau (IAB), which is the national trade association for the digital media and marketing industries. As such, we take great interest in any legislation that deals with the privacy and protection of our nation’s digital Internet users. We are behind the efforts of the IAB in their recent appeal to Congress for federal privacy legislation to prohibit harmful data practices, and encourage compliance programs.