In our extremely competitive e-commerce industry, some websites need to push hard and fast to get the sale right now, while other companies must somehow inspire the customers...

The Disney research and development team have once again taken technology to the cutting edge. They have developed a means by which a user can feel textures on a flat screen. Yep,...

There has always been a looming question in the marketing industry regarding big data and the science behind it. The question is, how can you use this information to lead your...

The TAG (Trustworthy Accountability Group) program, of which Genius Monkey is a proud member and Registered Seal recipient, was established in 2014. It was designed to combat ad...

If you’re a little confounded about the exact details of marketing attribution, don’t sweat it too much – you’re not alone! But, don’t wait too long to learn, or you’ll fall...

If automotive brands and dealers want to flourish in today’s digital programmatic landscape, they need to pay a great deal of attention to the flourishing population of mobile...

If you’ve been on the Genius Monkey website recently, you’ve probably seen a number of videos that we offer on various topics regarding digital programmatic. That’s because video...

As we have mentioned in blogs past, Genius Monkey is proud to be a member of the Interactive Advertising Bureau (IAB), which is the national trade association for the digital media...

In the last blog (Part 3) we discussed the sources from which we gather data here at Genius Monkey. From credit card companies to grocery stores, they are collecting data in order...

In the last Genius Monkey blog, we covered brand interaction and examined where our clients’ ads show up. In this blog we’ll look at the power of tracking via email, as well as the...