Cost per Mille vs Effective Cost per Mille Most advertisers know that CPM stands for “Cost Per Mille” or cost per 1000 impressions. Advertisers set their desired price per 1000 ads...

No matter what action step you’re about to take, it seems like one time is always better than another to do it. It’s mentioned what days the specials at the grocery store are best,...

If you’ve ever heard any of the sermons that Genius Monkey preaches, you’re probably aware of how much we believe in the profound importance of attribution tracking. We know how to...

The most important component of today’s programmatic advertising is finding an audience that wants to hear what our clients have to say … or sell … or provide. The old “Spray and...

Does it ever feel like you don’t get as much done now as you did in years past? If you’re like most Americans, you may need to evaluate just how much time you spend on your...

This year, US advertisers will spend nearly $60 billion on programmatic display. By 2021, we estimate almost 88%, or $81 billion, of all US digital display ad dollars will transact...

Genius Monkey has once again accepted the opportunity to share more of the knowledge we’ve acquired from our extensive research and development as a programmatic platform and...

In Part One and Part Two of this blog, we read about our abilities here at Genius Monkey to track and measure with proper attribution. Along those very lines, let’s take a look at...

In Part One, we introduced you to Pixel Monkey – the part of our Genius Monkey brain center that enables tracking and measurement through live reporting with conversion tracking...

At Genius Monkey, we are firm believers in full attribution tracking right down to the conversions that matter most. We drive the maximum number of engagements and conversions from...