No matter what action step you’re about to take, it seems like one time is always better than another to do it. It’s mentioned what days the specials at the grocery store are best, or fishing on the lake, or what day is best to make an airline reservation. It seems as though there is always a better time than another to do things, and it appears that your email campaigns are no exception.

If you’ve ever heard any of the sermons that Genius Monkey preaches, you’re probably aware of how much we believe in the profound importance of attribution tracking. We know how to help you lead your prospects right down the path to conversion. These principals are neither hypothetical, nor speculative; they are tried and tested by the specialists at Genius Monkey, and have proven to be incredibly successful. Here is a set of commandments that Omni Monkey (the main brilliant ape of the bunch) has posted.

The most important component of today’s programmatic advertising is finding an audience that wants to hear what our clients have to say … or sell … or provide. The old “Spray and Pray” methods of marketing are gone. They’ve been replaced by precision tools that can target virtually ANY genre or special interest group. But when you consider this rather recent programmatic turn of events and the effect it has had on the entire marketing industry, it’s easier to comprehend the vastness of its effectiveness in other fields.

Does it ever feel like you don’t get as much done now as you did in years past? If you’re like most Americans, you may need to evaluate just how much time you spend on your smartphone. According to recent data by the St Louis-based senior living community provider, Provision Living, we Americans are over-the-top with our phone use. As an example: On an average, we spend 5.4 hours per day on our phones Millennials spend 5.

This year, US advertisers will spend nearly $60 billion on programmatic display. By 2021, we estimate almost 88%, or $81 billion, of all US digital display ad dollars will transact programmatically. How fast is programmatic display growing? Digital and Mobile ad-spend continue to grow leaps and bounds. This isn’t someone’s guestimation; the numbers don’t lie, and, as they say, “The proof is in the pudding!” In 2016 the figures for digital ad spend reached $72.

Genius Monkey has once again accepted the opportunity to share more of the knowledge we’ve acquired from our extensive research and development as a programmatic platform and digital specialists. Last month, our own Jeremy Hudgens, Genius Monkey’s CRO and Director of Client Solutions, participated in a webinar presented by Digital Summit. His goal was to provide others in the marketing industry with a basic knowledge of the digital programmatic process and the importance of proper attribution, as well as the need for advanced technology.

In Part One and Part Two of this blog, we read about our abilities here at Genius Monkey to track and measure with proper attribution. Along those very lines, let’s take a look at the subject of Dynamic Number Insertion (DNI) and how it plays a role in our measurement practices: DNI in Pixel Monkey Can be More Complex When Needed If there are only specific instances that need to be DNI’d, we can do that in Pixel Monkey (PM), which is an integral component of Omni Monkey, our digital ad optimization technology.

In Part One, we introduced you to Pixel Monkey – the part of our Genius Monkey brain center that enables tracking and measurement through live reporting with conversion tracking and full attribution, along with built-in anti-fraud placement and protection. There are issues that pop up, and with the proper technology, these issues can be located and remedied. We Get to the Bottom of It We have had digital marketers that didn’t have as many conversions as they thought they should have, but because we were tracking other set KPIs, we could run our Pixel Monkey analytics to dive deeper than Google Analytics.

At Genius Monkey, we are firm believers in full attribution tracking right down to the conversions that matter most. We drive the maximum number of engagements and conversions from as many networks, devices and mediums that we can. We also like to ensure that our methods of measuring the effectiveness of our ads remain unaffected by malicious fraud. Installing Google Analytics and Conversion Goals The process of installing Google Analytics (GA) is complicated because it’s different for every single client.

In our extremely competitive e-commerce industry, some websites need to push hard and fast to get the sale right now, while other companies must somehow inspire the customers before winning them over, or to even put the idea in their heads to use their services. Videos attract 300% more traffic, and help to nurture leads A website is 53X more likely to reach the front page of Google if it includes video Including a video on your landing page can boost your conversion rate by 80% Video increases organic search traffic on a website by 157% 52% of marketers say video is the type of content with the best ROI Adding video to your emails can increase click rates by 300% 64% of users will convert after watching branded videos on social platforms One genre (amongst thousands) of marketing that has discovered the relevance and effectiveness of video as a marketing tool in ads, on the website or via email, is the travel industry.