In Part One and Part Two of this blog, we read about our abilities here at Genius Monkey to track and measure with proper attribution. Along those very lines, let’s take a look at the subject of Dynamic Number Insertion (DNI) and how it plays a role in our measurement practices: DNI in Pixel Monkey Can be More Complex When Needed If there are only specific instances that need to be DNI’d, we can do that in Pixel Monkey (PM), which is an integral component of Omni Monkey, our digital ad optimization technology.

In Part One, we introduced you to Pixel Monkey – the part of our Genius Monkey brain center that enables tracking and measurement through live reporting with conversion tracking and full attribution, along with built-in anti-fraud placement and protection. There are issues that pop up, and with the proper technology, these issues can be located and remedied. We Get to the Bottom of It We have had digital marketers that didn’t have as many conversions as they thought they should have, but because we were tracking other set KPIs, we could run our Pixel Monkey analytics to dive deeper than Google Analytics.

At Genius Monkey, we are firm believers in full attribution tracking right down to the conversions that matter most. We drive the maximum number of engagements and conversions from as many networks, devices and mediums that we can. We also like to ensure that our methods of measuring the effectiveness of our ads remain unaffected by malicious fraud. Installing Google Analytics and Conversion Goals The process of installing Google Analytics (GA) is complicated because it’s different for every single client.

In our extremely competitive e-commerce industry, some websites need to push hard and fast to get the sale right now, while other companies must somehow inspire the customers before winning them over, or to even put the idea in their heads to use their services. Videos attract 300% more traffic, and help to nurture leads A website is 53X more likely to reach the front page of Google if it includes video Including a video on your landing page can boost your conversion rate by 80% Video increases organic search traffic on a website by 157% 52% of marketers say video is the type of content with the best ROI Adding video to your emails can increase click rates by 300% 64% of users will convert after watching branded videos on social platforms One genre (amongst thousands) of marketing that has discovered the relevance and effectiveness of video as a marketing tool in ads, on the website or via email, is the travel industry.

The Disney research and development team have once again taken technology to the cutting edge. They have developed a means by which a user can feel textures on a flat screen. Yep, you read that right! Researchers at Disney have developed technology that simulates textures on a flat screen to allow viewers to feel what they are watching. They are also researching the ability to use Texture TV on larger screens that could enhance movies as you watch them.

There has always been a looming question in the marketing industry regarding big data and the science behind it. The question is, how can you use this information to lead your audience to a particular product and convince them to buy it? Traditionally, this has been a very common quandary to which brands really haven’t had a common answer. In fact, in the past, to become a successful business, you may have had to cast your nets and pray for a good catch!

The TAG (Trustworthy Accountability Group) program, of which Genius Monkey is a proud member and Registered Seal recipient, was established in 2014. It was designed to combat ad fraud, and has become increasingly successful in reducing invalid traffic in the supply chain of today’s digital advertising. Multi-year adoption of TAG’s seal programs continued to skyrocket with 102 companies receiving recertification of 139 existing seals Year-over-year increases of 176% in recertified companies Year-over-year 124% in recertified seals 37 companies recertified 62 seals in 2018 Nearly one in three (30 percent) of the recertified seals were awarded via an independent validation process, rather than self-certification In March of 2019, TAG recognized more than a hundred companies for having achieved not only their seal recertification for TAG’s Certified Against Fraud, but also Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) programs.

If you’re a little confounded about the exact details of marketing attribution, don’t sweat it too much – you’re not alone! But, don’t wait too long to learn, or you’ll fall further behind the eightball. Here’s a few reasons why: 76% of all advertisers say that they currently have, or will have within the year, the ability to use marketing attribution 34.1% of businesses don’t use any attribution model to measure marketing performance 25% of advertisers have stated that the main reason they haven’t adopted data-driven attribution yet is because of structural and organizational challenges Up until a few years ago, tracking your success with attribution was a relatively simple funnel.

If automotive brands and dealers want to flourish in today’s digital programmatic landscape, they need to pay a great deal of attention to the flourishing population of mobile consumers. To ignore them would be sacrificing a huge part of the market, and here’s why: Nearly 60% of car shoppers will visit a dealership after researching a car online 70% of consumers are willing to watch or interact with a video on their mobile device to learn more about the cars they are considering purchasing 61% say that they consider relevant auto ads helpful when shopping for a car 41% report being very likely to click on an auto ad during the car-buying process According to Jeremy Hudgens, CRO and Director of Client Solutions at Genius Monkey, “Car buyers now look at their smartphones as essential components in the process of purchasing a vehicle.

If you’ve been on the Genius Monkey website recently, you’ve probably seen a number of videos that we offer on various topics regarding digital programmatic. That’s because video is progressing rapidly and will reach new heights sooner than most people would ever imagine. Here are a few statistics that iterate the point: You are 53 times more likely show up first on Google if you have a video embedded on your website Studies show that 74% of users who watched an explainer video about a product, subsequently bought it A product video on your landing page can increase conversions by 80% Since 2013, video views on mobile have increased more than 233% 98% of users say they’ve watched an explainer video to learn more about a product or service For skippable video ads, the industry average is a 9% completion rate.