At Genius Monkey, we’ve been serving video ads to connected devices for years– whether on CTV (Connected TV) via Apple TV, or a live-streaming show on your mobile device. Now that OTT (Over The Top) television has become as advanced as it has, Genius Monkey has officially separated out this channel for those digital marketers who want to go all in. Are OTT and CTV the same thing? First, let’s take a look at what OTT and CTV really are, and the differences between them.

Can you imagine walking into a bathroom to do your “business” and just quietly sitting there until Mother Nature tells you you’re done? Of course not, because if you’re human, you always feel the need to do or read SOMETHING while you sit on that proverbial porcelain throne of glory! A recent poll of 2,500 adults, conducted by UKactive, revealed that: The average human spends one hour and 42 minutes a week on the crapper, or almost 92 days over a lifetime The average person heads to the bathroom twice a day to go number two, and six times to go number one That amounts to just over 15 minutes every day – or almost two hours a week on the toilet That’s 2,208 hours, which equates to about the time of Earth’s seasonal cycle 33% said sitting on the toilet was one of the only times they have to themselves Simply put, your average human spends as much time on the toilet as it took Sputnik to compete the first spaceflight in 1957, where it remained for 92 days.

The digital marketing ad agency representing one of the premier Arizona-based adventure tour companies in the Southwest, specializing in invigorating and informative off-road excursions and outdoor experiences, recently partnered with Genius Monkey. They were seeking help with boosting ROAS, brand awareness and bookings for their client’s various adventure trips.

In Part One and Part Two of this blog, we read about our abilities here at Genius Monkey to track and measure with proper attribution. Along those very lines, let’s take a look at the subject of Dynamic Number Insertion (DNI) and how it plays a role in our measurement practices: DNI in Pixel Monkey Can be More Complex When Needed If there are only specific instances that need to be DNI’d, we can do that in Pixel Monkey (PM), which is an integral component of Omni Monkey, our digital ad optimization technology.

In Part One, we introduced you to Pixel Monkey – the part of our Genius Monkey brain center that enables tracking and measurement through live reporting with conversion tracking and full attribution, along with built-in anti-fraud placement and protection. There are issues that pop up, and with the proper technology, these issues can be located and remedied. We Get to the Bottom of It We have had digital marketers that didn’t have as many conversions as they thought they should have, but because we were tracking other set KPIs, we could run our Pixel Monkey analytics to dive deeper than Google Analytics.

At Genius Monkey, we are firm believers in full attribution tracking right down to the conversions that matter most. We drive the maximum number of engagements and conversions from as many networks, devices and mediums that we can. We also like to ensure that our methods of measuring the effectiveness of our ads remain unaffected by malicious fraud. Installing Google Analytics and Conversion Goals The process of installing Google Analytics (GA) is complicated because it’s different for every single client.

In past blogs, we have covered several subjects related to ad targeting and how important it is to keep all your advertising ducks in a row. This is especially true with the challenges that present themselves to the programmatic digital industry in this day and age. Genius Monkey is very familiar with the challenges, and has developed effective ways to overcome them. Working with players across the advertising ecosystem, from the buy side with brands and agencies, to ad platforms, digital publishers and connected TV networks, we at Genius Monkey continually put our knowledge and technology to work so that we stay well-informed and ahead of the pack about what’s working, and what improvements still need to be made.

A new city/venue has been added to the 2019 schedule of this renowned music, comedy, culinary and entertainment festival. They have come to Genius Monkey for help with brand awareness and boosting ticket sales, as this is their first year in the state of Texas.

As any savvy marketer knows, advertising technology has become so advanced and so specific, that some marketing performance agencies are feeling defeated by these advancements. They know that if they have plans to run with the big dogs, they’ll eventually need to hop off the porch, and that’s not always easy to do in this hi-tech industry! After all, the agencies that are thriving in this hyper competitive environment are those that don’t shy away from their problems.

As anyone in the dating scene knows, first impressions matter, but they certainly aren’t everything. The same can be said for digital marketing. It’s great when anyone views your ad, but it’s even better when your target market views it, and better still when that view eventually leads to a purchasing decision. Today’s online buyers are savvy, not compulsive, so it’s essential to look at the effectiveness of your advertising campaigns holistically and adapt accordingly.