Cost per Mille vs Effective Cost per Mille Most advertisers know that CPM stands for “Cost Per Mille” or cost per 1000 impressions. Advertisers set their desired price per 1000 ads served. The CPM rate is a big help to the advertiser to spread their products to a greater audience for an effective advertising cost. It’s also a metric used by marketers to measure the cost of the campaign, and just how much the publisher will get paid for every 1,000 impressions, and to evaluate the effectiveness of the display ads.

The subject of this case study is a well-established and highly respected Buick Dealership in the southwest region of the United States. Their business strategy was built on the foundation of creating customer relationships – one at a time. Their mission is dedicated to product, service and community. They teamed up with Genius Monkey in hopes of taking advantage of our cutting-edge programmatic technology to reach their desired goals.

No matter what action step you’re about to take, it seems like one time is always better than another to do it. It’s mentioned what days the specials at the grocery store are best, or fishing on the lake, or what day is best to make an airline reservation. It seems as though there is always a better time than another to do things, and it appears that your email campaigns are no exception.

If you’ve ever heard any of the sermons that Genius Monkey preaches, you’re probably aware of how much we believe in the profound importance of attribution tracking. We know how to help you lead your prospects right down the path to conversion. These principals are neither hypothetical, nor speculative; they are tried and tested by the specialists at Genius Monkey, and have proven to be incredibly successful. Here is a set of commandments that Omni Monkey (the main brilliant ape of the bunch) has posted.

The most important component of today’s programmatic advertising is finding an audience that wants to hear what our clients have to say … or sell … or provide. The old “Spray and Pray” methods of marketing are gone. They’ve been replaced by precision tools that can target virtually ANY genre or special interest group. But when you consider this rather recent programmatic turn of events and the effect it has had on the entire marketing industry, it’s easier to comprehend the vastness of its effectiveness in other fields.

A major US-based healthcare organization recently partnered with Genius Monkey in hopes of making needed improvements on some critical statistics. They were seeking help with reaching the most qualified candidates for their internal positions, increasing the number of employment applications, and reducing their time to hire. Goals Promote the employment branding and employment opportunities with nursing and physician candidates in several various fields of specialty Improve awareness of special hiring events within local markets Increase website visits Increase email marketing contacts Increase phone calls to recruiters Boost the number of incoming job applications Boost conversions Approach Continuous split testing with fresh, creative assets Retargeting to increase applications and interactions from current site users already visiting the career site from other channels (ie, organic, direct, paid) Initiating behavioral targeting to reach new candidates who hadn’t visited the career site Contextual targeting based on specific long-tail keyword searches Competitor conquesting and associated-website targeting Additional custom audiences and segments based on first and third-party data Results This healthcare organization saw an immediate improvement in the performance and service of their programmatic campaigns.

Does it ever feel like you don’t get as much done now as you did in years past? If you’re like most Americans, you may need to evaluate just how much time you spend on your smartphone. According to recent data by the St Louis-based senior living community provider, Provision Living, we Americans are over-the-top with our phone use. As an example: On an average, we spend 5.4 hours per day on our phones Millennials spend 5.

There’s a new revolution in the near future for mobile communications that will change the face of digital marketing. This year (2019) marks the worldwide launch of 5G! While it’s been a long time in the making, 5G devices will finally make an appearance on the market this year, changing the digital . With this advent, we’ll see 5G smartphones, tablets, always-connected PCs, and CPE deliver new, enhanced mobile experiences, which in the past were just not possible.

This year, US advertisers will spend nearly $60 billion on programmatic display. By 2021, we estimate almost 88%, or $81 billion, of all US digital display ad dollars will transact programmatically. How fast is programmatic display growing? Digital and Mobile ad-spend continue to grow leaps and bounds. This isn’t someone’s guestimation; the numbers don’t lie, and, as they say, “The proof is in the pudding!” In 2016 the figures for digital ad spend reached $72.

Genius Monkey has once again accepted the opportunity to share more of the knowledge we’ve acquired from our extensive research and development as a programmatic platform and digital specialists. Last month, our own Jeremy Hudgens, Genius Monkey’s CRO and Director of Client Solutions, participated in a webinar presented by Digital Summit. His goal was to provide others in the marketing industry with a basic knowledge of the digital programmatic process and the importance of proper attribution, as well as the need for advanced technology.