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Marketing in the Era of E-Commerce

Marketing in the Era of E-Commerce

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks to social...
Read More > March 3, 2021
B2B Tech Marketing in a WFH World

B2B Tech Marketing in a WFH World

Now that we’ve safely landed in the new year (still recovering from a helluva rough 2020, though), take a moment to reflect. Visualize a snapshot of your life in 2019. Now compare that snapshot to...
Read More > February 11, 2021
How to Personalize Ads Without Compromising Privacy

How to Personalize Ads Without Compromising Privacy

In the world of marketing, data is king. Marketers use an abundance of user data to gather leads, increase sales, and personalize the customer experience. These data-first strategies have proven...
Read More > February 3, 2021
Ad Fraud Sees 90% Reduction with TAG-verified Channels

Ad Fraud Sees 90% Reduction with TAG-verified Channels

It’s a new year with a whole new–and bright–outlook on fraud prevention in the programmatic landscape. The pandemic of 2020 dramatically accelerated digital business efforts, and while some have...
Read More > January 27, 2021
Three Ways to Prevent Fraud and Keep Brands Safe When Using OTT/CTV

Three Ways to Prevent Fraud and Keep Brands Safe When Using OTT/CTV

Over the top TV (OTT) or Connected TV (CTV) have pretty much made their mark on the advertising landscape — enough to stake their claim as a mainstay in the advertiser’s official bag of tricks!...
Read More > January 20, 2021
2020: A Rough Year for Pay TV

2020: A Rough Year for Pay TV

We’re excited to announce our latest article published on Forbes! Genius Monkey’s CRO, Jeremy Hudgens, is a proud member of Forbes Business Council, and as such, we have the privilege of publishing...
Read More > January 13, 2021
How Programmatic Promotes Higher Education Enrollment

How Programmatic Promotes Higher Education Enrollment

The unforeseen upheaval of 2020 has been hard on all industries, but colleges and higher education institutions have taken a particularly rough hit since social distancing and stay-at-home mandates...
Read More > December 16, 2020
The 2-Second Rule for Engagement

The 2-Second Rule for Engagement

How long do advertisers have to make an impression when they engage an audience online? Not as long as you might think. Marketers typically assume people will watch all of their 15 or 30 second spots...
Read More > December 2, 2020
The Financial Sector is a Unique Bird in the Digital Landscape

The Financial Sector is a Unique Bird in the Digital Landscape

While banks are an important part of our economy, they’re not the only component of the financial sector. Also included are real estate firms, insurance companies, and investment firms. Advertising...
Read More > November 17, 2020
What Marketers Can Expect for 2021

What Marketers Can Expect for 2021

The year of 2020 has been a wild ride and it’s still going strong. This year has thrown marketers from every industry for a loop when it comes to customer patterns and advertising predictability, and...
Read More > November 10, 2020
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