If you check your phone right now, how many apps do you have for a loyalty program or retail store? We’re talking about everything from the Target and Kohl’s app to your favorite restaurant’s rewards...

When we entered 2020, nobody could predict what was going to happen. And nobody could foresee that the next two years would be full of immense change, online pandemonium, and masks. Don’t worry, this...

Many agencies try to keep everything in-house with a self-serve digital advertising model, but they’re left with depleted time and resources. In our latest article published on Yahoo! Finance and...

The downfall of linear and traditional marketing has given way to new marketing mediums, such as CTV and Programmatic audio, which continue to rise. Television, streaming, YouTube, and other online...

Do you understand the difference between data and insights? Are you really understanding your data, or do you have surface-level knowledge that can be improved? In an Adweek article by Anastasia Leng,...

Being diverse with your marketing spend is the future. Our lives are diverse—even on a given day our routines can change sporadically. And just like our daily lives, our marketing approach can’t be...

What is the Metaverse? According to Facebook, the Metaverse is a virtual arena, where “3D spaces in the metaverse will let you socialise, learn, collaborate and play in ways that go beyond what we can...

Netflix Reported a loss of 200,000 subscribers in April 2022. They attributed the loss to factors like increased inflation, password sharing, and shutting down service to 700,000+ Russian accounts...

This year is on track to be a record year for political spending while PAC’s, candidates, lobbyists and other political groups are striving to move the needle in name and bill recognition. You...

You’re sitting at home, having a conversation with someone about a restaurant or a new piece of clothing you want to buy. Two minutes later, you see an advertisement on your phone for that same exact...