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Don’t Just Adapt. Innovate.

Don’t Just Adapt. Innovate.

The leadership around here at Genius Monkey has a saying they always reiterate: “The only way to see the future is to always be innovating and adjusting . . . not adapting. If you are adapting, it’s...
Read More > February 23, 2022
Meta to Pull From Europe? More Reason to Diversify Your Advertising

Meta to Pull From Europe? More Reason to Diversify Your Advertising

Rumors spiked this past week over Meta and the possibility they could remove Instagram, WhatsApp, and Facebook from the European Union, as issues over red-tape, regulations, and data arise. Meta...
Read More > February 16, 2022
What L.O.V.E Really Means to Advertisers

What L.O.V.E Really Means to Advertisers

Today, we’re talking about LOVE. But not the kind you see in a Tom Hanks/Meg Ryan movie. Yes, we love the romantic side of this special holiday in February, but if you know us, you know we gotta talk...
Read More > February 8, 2022
How Advertisers Took Over the Super Bowl

How Advertisers Took Over the Super Bowl

On Sunday, February 13, 2022, millions will gather in their homes—and at SoFi Stadium in California—to watch one of the greatest sports spectacles around: The Super Bowl. Super Bowl 56 is expected to...
Read More > February 2, 2022
Supply Chain Shortage? Don’t Stop Marketing Because You Can’t Keep Inventory

Supply Chain Shortage? Don’t Stop Marketing Because You Can’t Keep Inventory

Supply-chain shortages can really frustrate the flow of business. In the past year, we’ve seen more shortages than ever. According to CNBC, the supply-chain blockages in the production system, “have...
Read More > January 26, 2022
Featured on Yahoo! Finance: Recent Study Shows Display as the Backbone to Digital Marketing

Featured on Yahoo! Finance: Recent Study Shows Display as the Backbone to Digital Marketing

As a leader in programmatic advertising, Genius Monkey knows that a well-rounded strategy includes display first and then other programmatic services added on to complement display. In fact, data...
Read More > January 19, 2022
King of Ad Fraud Gets Sent to Prison!

King of Ad Fraud Gets Sent to Prison!

On November 10 in 2021, Russian cybercriminal Aleksandr Zhukov was sentenced to 10 years in prison for his digital ad scam, stealing more than $7 million from U.S. advertisers and publishers for more...
Read More > January 4, 2022
The Proof is in Programmatic: How We've Grown in the Last 3 Years

The Proof is in Programmatic: How We've Grown in the Last 3 Years

The Internet came to life 38 years ago. The first iPhone was released 14 years ago. The first television advertisement was a 10-second video during a baseball game in 1941, 80 years ago. It may seem...
Read More > December 15, 2021
Tracking Takes Time: The First 30 Days is Just the Beginning

Tracking Takes Time: The First 30 Days is Just the Beginning

Did you know the story of The Tortoise and the Hare is actually an amazing marketing analogy? Most businesses want to be the Hare—speedy and instantaneous. But in the marketing world, where the race...
Read More > December 8, 2021
What’s Coming in 2022? Marketing Trends You Should Prepare For

What’s Coming in 2022? Marketing Trends You Should Prepare For

Last year, the pandemic turned the world upside down, and it’s not over yet. Marketing shifted, with brands trying new tactics to reach those staying home. Even now, digital changes happen...
Read More > November 29, 2021
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