What’s My Marketing Data Telling Me? Do you know what your marketing data is actually saying? These days, it’s not enough just to collect data on your verticals. You also need to understand what...

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before. This wasn’t entirely...

This year has brought countless changes to markets everywhere, including the political arenas. But unlike the downturn of other markets, 2020 political ad spend is expected to increase and break all...

Sometimes marketers take creative content for granted, but no matter how intriguing or relevant their work may be, it cannot lead to success without a solid content promotion strategy crafted with a...

More and more people are “cutting the cord” with traditional cable TV services and moving to television streaming services, instead. According to a report by PwC Consumer Intelligence, 78%...

Introducing The New Genius Monkey Logo + Brand Since 2009, the Genius Monkey brand has strived to represent a culture and relationship unique to the world of digital programmatic advertising. Now,...

While 2020 has brought dramatic changes to the ad market, one medium is still going strong and continues to climb: audio ads. Programmatic audio ads allow advertisers to reach target audiences beyond...

During this time of COVID-19, our portable devices have been somewhat of a lifeline to the outside world, as so many people have been ordered to stay in place during the global pandemic. Needless to...

Connected TV is currently one of the fastest growing channels in advertising, and it’s not surprising. Connected TV ads are an effective way of reaching your target audience. These highly targeted,...

Optimism Through Programmatic Advertising This year has seen unprecedented changes and challenges enter the marketing world, but that doesn’t mean there’s no room for optimism for advertisers. Last...