If a picture is worth a thousand words, can we put a number on a video? Believe it or not, the answer is yes. As a brand, it’s easy to shy away from video advertising or dismiss it...

Introduction Based on what you’re looking to find, data (and information more broadly) are often entirely free. Now, this certainly isn’t true of trade secrets and the like, but...

Shopping used to be more of a sport than a necessity. People would look forward to leisurely walking the malls, stopping in at each store to see if there were any good deals on...

As the New Year approaches, the excitement for the coming year fills the air as we race to the finish line of 2019. But, in the advertising world, this anticipation can feel more...

What is your target audience up to? Quite a bit, in fact. The prospective consumers you’re hoping to reach are doing all sorts of things at any given moment. Some are entirely...

There’s so much of it - video footage, that is. The art/act of filming dates back well over a century… nearly a century-and-a-half, in fact. And during its early decades, the...

As anyone with more than three hours of corporate experience has perhaps observed and noted, it is true that all major companies presently doing business have to exist in two ways:...

Using multiple channels to execute your marketing strategy is, often times, a wise choice. But trying to understand and compare data from multiple channels (such as paid search,...

This month marks the 10-year anniversary of Genius Monkey. The Genius Monkey dream began back in 2009 when digital advertising as we know it today didn’t yet exist. In fact the...

First Things First First impressions are certainly important. But in today’s world, where consumers are in control of their journey and spend over 50% of their time on a digital...