More and more people are “cutting the cord” with traditional cable TV services and moving to television streaming services, instead. According to a report by PwC Consumer...

Introducing The New Genius Monkey Logo + Brand Since 2009, the Genius Monkey brand has strived to represent a culture and relationship unique to the world of digital programmatic...

While 2020 has brought dramatic changes to the ad market, one medium is still going strong and continues to climb: audio ads. Programmatic audio ads allow advertisers to reach...

During this time of COVID-19, our portable devices have been somewhat of a lifeline to the outside world, as so many people have been ordered to stay in place during the global...

Optimism Through Programmatic Advertising This year has seen unprecedented changes and challenges enter the marketing world, but that doesn’t mean there’s no room for optimism for...

Adaptability in the Auto Industry In the early days of COVID-19, one of the first business sectors to readily adapt to market changes was the automotive industry. With lockdown and...

OTT Continues its Climb One of the fastest growing channels in marketing today is Over the Top Television (OTT), or Connected TV (CTV). This isn’t surprising to the advertising...

We’re excited to announce our latest article published on Forbes! As a trusted member of the Forbes Business Council, Genius Monkey assists in programmatic industry insights for...

Those of you who follow the progression of Genius Monkey’s technology know that we are always manifesting the importance of true measurement and attribution in order to gain a...

Digital programmatic hasn’t always had a stellar reputation when it comes to ad fraud. Marketing professionals throughout the industry have been burned by ad tech companies in the...