During the 1980s recession, studies found that businesses who continued to advertise throughout the economic downturn came out 256% ahead of their competitors who didn’t advertise! Some brands hesitate moving forward with marketing plans due to the coronavirus pandemic and an unpredictable future. But the worst thing you can do in a crisis is panic! A lot of brands get it and are upping their game Here are our top five reasons why any serious business should continue advertising and/or branding at full-speed:

In these uncertain times with the COVID-19 outbreak, it can be hard for businesses to know how best to proceed. Many companies freeze operations or halt any planned campaigns because they’re unsure of what to expect. But while the future might feel somewhat unpredictable right now, that doesn’t mean business-as-usual should stop in its tracks; to the contrary. Right now might be the perfect time to push ahead with business plans, especially when it comes to online advertising.

Programmatic advertising has absolutely boomed over the last ten years – and with good reason; it’s effectiveness is unparalleled in the marketing industry. It’s part of the “leaps and bounds” that we have seen happening with the technological marketing landscape Along with the data come the data providers who are making claims and promises that aren’t always easy to keep. However, dependable and knowledgeable providers are priceless. Genius Monkey uses these sources to develop demographic segments to be incorporated into our advanced marketing technology, so we must utilize data from dependable sources that meet Genius Monkey’s standards of excellence.

We’re excited to announce our latest article published on Forbes! Genius Monkey’s CRO, Jeremy Hudgens, is a proud member of Forbes Business Council, and as such, we have the privilege of publishing articles through Forbes every month or so. Our featured Forbes article last month, titled Trouble In Kansas? Why Coffeyville is Reporting So Much Traffic and What To Do About It, covered the geolocation issues behind Google Analytics default reporting measures.

It’s difficult to know what things will look like in the business world of next year, let alone the business world of, say, 2030. But we do know that things are changing, and quickly. In some instances, the changes are a boon for the economy as a whole, as has arguably been the case with the rise of e-commerce and online selling more broadly. In others, such change seems better suited to serve the interests of insiders specially equipped to take advantage of its capabilities.

Point to an industry of any sort and you can almost guarantee there’s a space within it for intermediary parties. In law, you’ll find mediators; in entertainment, you’ll find agents. And in most (or many) cases, these intermediary figures play an important role, even if the earnings seem to be a tad disproportionate. In the digital advertising industry, ad servers have long been the intermediaries whose presence is generally taken for granted.

Once upon a time, in the not-so-distant past, artificial intelligence (AI), data-driven marketing and voice search engine optimization (VSEO) were merely speculative concepts that bordered on the inconceivable. Today, this concept is no longer just a “good idea,” it’s a reality that will provide a great assistance to marketers in 2020 and on into the future. According to Genius Monkey’s SVP and Director of Client Solutions, Jeremy Hudgens, “Any business that wants to be competitive in this ever-evolving digital sphere, must embrace these advancements and make room for them in their marketing strategies.

If you’re reading this article, you’re either in the business of selling a service or a product in which you take a measure of pride, or you work in the agency space and represent clients for whom that assessment is true. Perhaps you operate in a niche space; one with a strict barrier to entry due to its esoteric nature. Maybe you’ve made a name for yourself and your company in a crowded space by doing extremely good work.

The work of creating product markets, converting clicks into transactions, and maintaining a clear picture of the process as its unfolding - these are the responsibilities and challenges required of businesses of all sizes, regardless of the space in which they operate. The last of these, maintaining a clear picture of the process, is arguably the most demanding and technologically dependent of those actions, as it is predicated on the business’s ability to track consumer behavior in ways both accurate and sustained while extracting from their findings an actionable data set.

Meet Our Newest Integration: TapClicks! Recently, we announced our integration with NinjaCat, a trusted reporting and monitoring platform that can aggregate all our clients’ campaign data in a single place, simply by pulling data from numerous sources–including Genius Monkey. And today we’re proud to announce our newest integration partner - TapClicks! TapClicks is a leading marketing dashboard and reporting platform for publishers, marketing agencies and media companies. Their marketing solutions platform features reporting, analytics, and management tools.