OTT Continues its Climb One of the fastest growing channels in marketing today is Over the Top Television (OTT), or Connected TV (CTV). This isn’t surprising to the advertising world, as it’s such an effective way to reach your targeted audience. These ads that run on this platform are highly targeted, brand-safe, trackable ads that will always make an impact. These programmatic messages are designed to take away the “spray and pray” method of TV advertising.

We’re excited to announce our latest article published on Forbes! As a trusted member of the Forbes Business Council, Genius Monkey assists in programmatic industry insights for the publication. Our previously-featured Forbes article, titled The Great Cookie Countdown, covered the imminent loss of third-party cookies in Chrome and the potential impact such changes might have on the marketing industry. In our latest featured Forbes article, titled Don’t Be a Statistic: Preparing for Ad Life After Lockdown, we discuss the significant effect COVID-19 lockdowns have had on the ad industry, and how brands hoping to succeed in the future will need to be flexible and adapt their business strategy to better-suit consumer needs as they rapidly evolve.

Those of you who follow the progression of Genius Monkey’s technology know that we are always manifesting the importance of true measurement and attribution in order to gain a better understanding of which marketing efforts are most effective. Without this, there’s no way to know what works, and what doesn’t. Digital programmatic advertisers that want to achieve full attribution need to grasp an understanding of their performance across an increasing number of channels.

Digital programmatic hasn’t always had a stellar reputation when it comes to ad fraud. Marketing professionals throughout the industry have been burned by ad tech companies in the past who failed to protect their clients from malicious ad fraud. This resulted in a mountain of wasted ad dollars and tarnished brand reputations so it’s understandable why they might be hesitant to climb back onboard the ad tech safety train. After all, how can they know who to trust?

For the past ten years, Genius Monkey has helped advertisers find and reach target audiences across the full sales funnel with our programmatic technology. Now, we’ve taken that expertise to the next level and applied it to the hottest marketing channel in the world right now: OTT/CTV (Over The Top/Connected TV). For the first time ever, you can now amplify your campaigns by re-engaging viewers who saw your OTT / CTV ad with another ad of yours from a different medium (display, video, or audio) streamed across desktop, tablets and mobile devices so they can further engage your brand!

Genius Monkey wants to extend our most sincere concerns and best wishes to all of our readers during this pandemic storm. Hopefully, this quest for virus protection will all be over with soon so we can go about our day-to-day activities as normal. We know that many businesses have shut down, or are operating at a slow crawl, and our hearts and thoughts are with them. At Genius Monkey, our production hasn’t slowed down, as we are working hard to keep your programmatic digital platforms up and running like normal.

There are a lot of uncertainties these days, which tend to boggle brains and stifle activities. We are continually bombarded with information about the COVID-19 virus, and what we’re supposed to be doing to avoid it. But we don’t hear nearly enough about one of the best remedies to the boredom of staying self-quarantined – laughter! Just as we did for last year’s National Programmatic Day, we want to offer a few tidbits that just may help you with the laughing part of staying home:

With the world grappling with the coronavirus pandemic and more and more people being confined to their homes, today’s customer experience is more important than ever. As online audiences stay glued to their device screens in search of answers and distractions, the digital ads they encounter will play a big role in their decision-making process, making the customer experience important. In fact, 84% of people say experiences are just as important (if not more so) than a company’s products.

With a third of the world in lockdown due to the coronavirus, and the remaining population mostly staying put at home, consumers spend more time reading or watching the news than ever before. In fact, Nielsen predicts a 60% increase in the video content consumed in U.S. homes due to worldwide health fears. With viewership numbers increasing by the day, the programmatic landscape is quickly becoming the most stable highway for digital advertising, and rightly so!

Due to the coronavirus lockdowns and social distancing measures, consumers are spending more time online at home than ever before, which gives marketers an opportunity to capture more eye-balls, all at once. But life has drastically changed for consumers, which means your business strategy during the COVID-19 pandemic should as well. Not sure where to start? Here are a few ideas and tips other companies have successfully employed to help get you started: