You can be targeted based on where you live. You can be targeted based on age, religion, favorite toothpaste brand, and more. As advertisers, we use targeting points like this to match consumers/viewers with the best advertisements—the ones they are most likely to engage with and buy from. But one of the most important ways to target is almost too obvious, yet many overlook its importance: targeting with search intent.

While 2022 had its challenges, like transitioning from a pandemic and adapting to post-pandemic marketing, it also had its rewards and learning experiences. Genius Monkey continues to grow, not only with clients and success stories, but also with new team members and greater recognition in the marketing industry. This is what we’ve learned in 2022 that you should take with you into the new year. Ad Sales on the Rise Despite coming out of a pandemic, advertising continues to grow.

This holiday season, whether you have your marketing strategy ready or you need a little help, pay attention to what your favorite brands are doing. Use the time now to keep track of what you like and dislike when it comes to advertising—and save that information for next year’s holiday plan. We’ve put together our top 12 tips for boosting your business, both during the holidays and throughout the entire year.

Thanksgiving is right around the corner, and it may be the best time for you to advertise. Thanksgiving is about heartfelt moments with family, eating amazing food, and finally buying that thing you’ve always wanted. It’s the sweet-spot holiday between Halloween and Christmas where consumers will be ready to buy. This holiday is the optimal time to buy before Christmas time, which may be deemed “too late” for some customers.

At this time of year, most people like the tricks and the treats. But when it comes to your business and the customer experience, you want to avoid anything ghastly. That’s why we’ve put together the top things you may be doing that could be scaring off your customers. They may be avoiding you like the plague if you are making these grave mistakes or if you don’t offer them the best experience possible.

In our latest article published on Yahoo! Finance and Martech Cube, about Digiday selecting Genius Monkey, a programmatic ad platform and Meta-DSP, as a finalist for their 2022 Technology Awards. Genius Monkey is a finalist in the “Best Measurement Solution” category. The Digiday Technology Awards “recognize the technology modernizing media and marketing. Digiday has honored industry-leading work from Adobe, SpotX, Twitch and Piano.” Winners will be announced virtually on November 17.

AdExchanger has selected Genius Monkey as one of its finalists for the 2022 AdExchanger Awards in the award category of Best Account Support by a Technology Company. The AdExchanger awards program celebrates excellence in digital marketing and advertising. Other finalists include Disney, Samsung, iHeartMedia, and more. Winners will be announced on October 17 at the AdExchanger awards gala in New York City. In our latest article published on AP News, Yahoo!

You’ve probably heard it a million times—the best tips and tricks to make your business better. But we’re here to speak from experience—10+ years of it—and let you in on the things we’ve learned about outperforming competitors. It’s more than just keeping tabs on what the other guys are doing. It’s more than using the word “innovation,” rebranding and creating a new logo, or even offering cheaper services. We’ve been voted one of the best digital marketing platform companies in the country, and our clients and results will show you that we really do know what we’re doing.

We sat down with our Creative Director at Genius Monkey, Damon Reine, and asked him about his work, design tips, advertising secrets, and more. Here’s what he had to say: Q: What does being creative director entail at Genius Monkey? Damon: The day-to-day position entails managing and creating the visual and creative voice and personality of the company. We’re an ad tech company—we don’t have a product on the shelf—so it’s important our consumers come to digest us through advertising, the website, social media, and more.

Podcasts have continued to skyrocket in 2022, hitting over $1 billion in ad revenue. According to a report by IAB and PricewaterhouseCoopers, podcasts are growing twice as fast as the internet advertising market as a whole. Before recently, advertisers could only purchase audio directly through Pandora, iHeartRadio and Spotify, but there was no way to attribute lift or conversions in doing so. In the past two years, Genius Monkey has made it possible to track these via impression-level tracking from knowing when someone hears an ad and converts afterwards.