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March 3, 2021

Marketing in the Era of E-Commerce

Marketing in the Era of E-Commerce

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks to social distancing measures, these jumps in technology are occurring more rapidly today than ever before, and more and more brands are turning to such advances in order to keep their businesses viable and relevant during this time of drastic change for industries throughout the world.

This is particularly true for retailers because consumers now expect brands to offer digital solutions and online shopping. Because of this, e-commerce business has skyrocketed and shows no sign of slowing down anytime soon.

Marketing strategies for the e-commerce era

Executing a successful e-commerce marketing plan comes down to two critical starting points: understanding your customers’ wants/needs and being clear on your brand’s primary objectives. Only once you have that nailed down can you formulate an effective e-commerce campaign strategy. That being said, here are some tried-and-true tactics you can put to the test when you’re ready to move forward:

Marketing in the Era of E-Commerce

Success starts with precision targeting

Effective advertising hinges on experiential marketing. When you combine that knowledge with the Genius Monkey data that has found that when it comes to E-Commerce, a majority of purchasers convert in less than 5 touch points you can realize how vital it is for marketers to run multiple ads with different variations in order to find the best-converting options. Continue testing over and over again to make sure you are getting a better offer out there than your competitors in those first 5 touch points.

For best results don’t forget to refresh your ads every once in a while so your audience doesn’t get bored. But above all else, you must first begin with precision programmatic targeting. Which happens to be our specialty here at Genius Monkey.

One success story can be found in a recent case study featuring a client of ours. This American-based e-commerce apparel company recognized the need to reach the market segment to whom their clothing line would most appeal.

By utilizing highly efficient display, video, content and social-based display ads, layered with top-notch behavioral data across a massive media agnostic set of networks, Genius Monkey effectively created a massive uplift in revenue of 250% for this e-commerce client!

In addition, the clothing company’s cost per acquisition improved by 36%, while their average order value improved by 5%. The click-through rate grew to a substantial 44%, and the cost per click improved by 7%!

The future looks bright for E-commerce

Despite the many changes all industries have undergone this past year, even more changes are sure to occur due to the ongoing impact of our global pandemic. Because of this, creating and maintaining a strong and reliable e-commerce business will require shrewd and adaptable marketing tactics more than ever before. But don’t let this scare you.

With the right e-commerce strategies, businesses can set themselves up for comfortable, continual success–especially if they employ only the best in programmatic targeting and precision. The more your target audience is reached, the more engagement you’ll receive for generating leads, thus leading to more customer engagement and conversions.

So what are you waiting for? Get out there and put this newfound era of e-commerce business to work for you.

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#e-commerce #online shopping #display ads #video ads
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