May 13, 2020

Introducing OTT / CTV & Programmatic Re-Engagement

For the past ten years, Genius Monkey has helped advertisers find and reach target audiences across the full sales funnel with our programmatic technology. Now, we’ve taken that expertise to the next level and applied it to the hottest marketing channel in the world right now: OTT/CTV (Over The Top/Connected TV).

For the first time ever, you can now amplify your campaigns by re-engaging viewers who saw your OTT / CTV ad with another ad of yours from a different medium (display, video, or audio) streamed across desktop, tablets and mobile devices so they can further engage your brand!

Advertisers can now target users who have been served an impression from one of your campaigns through OTT/CTV, or other programmatic ads, and then re-engage them by serving your interactive ads to their other device screens. This creates a fully immersive advertising experience in a process that’s as easy as 1-2-3!

Here’s how it works:

  1. A consumer sees your digital ad appear on their TV screen.

  2. Intrigued by your ad, the consumer wants to learn more about your brand but has nowhere to click for additional information.

  3. Boom! Your digital ad appears on their mobile or desktop device screen most likely while they are still on the couch watching TV. So now they can click to learn more about your product(s) or service(s) and/or fill out a form they wouldn’t have had the opportunity to access from the OTT ad! Worst-case, they just got double branded, which increases the chances of them interacting with you in the future by about 24%, according to studies.

It’s that easy! We’ve combined the efficiency of digital advertising with the impact of Connected TV, bringing a direct response ad experience to television viewers everywhere.

But that’s not the only great news!

This new re-engagement offering is available for more than just OTT. You can also re-engage users who’ve heard one of your programmatic radio ads, on Pandora or iHeartRadio for example, or re-engage users who’ve seen a display ad or even a desktop online video ad. The use cases for this are endless and very powerful.

Imagine this: a user sees one display ad for a 10% offer, but doesn’t click on it, yet you know they’ve taken actions online that indicate they’re interested in your product or service. Now with the re-engagement offering, we can serve a user who has seen the 10% offer and didn’t click with a different ad promoting perhaps an alternative or more enticing offer, such as 15% off AND free shipping.

You might be saying to yourself, “This isn’t new. I can do this with a regular retargeting campaign.” But the answer is…no, not exactly. With a retargeting campaign, the user would have had to click that 10% offer and come to the website in order for you to retarget them with a different ad offer. But with this new re-engagement capability, they only need to see the ad for them to fall into our re-engagement pool. See the power now?!?

Don’t miss this great opportunity to engage your audience. Turn your Connected TV views into conversions with cross-channel re-engagement, today! Contact your Genius Monkey representative to learn more.

Interested in learning more about how Genius Monkey can boost your conversion rates today?

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