The Biggest Shopping Holidays of the Year - 2026 Calendar

Last updated: October 2026 Incrementality testing measures how many conversions your advertising caused by comparing people who could see your ads with a similar group who were...

Last updated: October 2026 Media mix modeling (MMM) is a statistical method that estimates how much each marketing channel contributed to sales, using aggregated historical data on...

Last updated: September 2026 Neither native ads nor display ads is better across the board. The right choice depends on your funnel stage and goal. Native ads win on engagement,...

Last updated: September 2026 OpenAI Ads, Google Ads, and programmatic advertising are not three versions of the same thing. OpenAI Ads reaches people inside ChatGPT conversations,...

Last updated: August 2026 Programmatic audio advertising is the automated buying of ad slots in streaming music, podcasts, and digital radio through software rather than direct...

Paid search has carried digital advertising for decades. It’s the first channel most advertisers learn, and for a long time, it was the safest bet in the budget. That’s changing...

Genius Monkey is proud to launch In-Play™ CTV, a connected TV (CTV) advertising product built for the moments when fans are actually watching. Instead of waiting for a commercial...

The Bottom Line Sports fans are active, engaged, and shopping across multiple screens all season long, making them one of the most valuable audiences a programmatic advertiser can...

Tools that aggregate channel performance can be helpful, but many of these focus heavily on last click attribution. Making budget decisions based solely on last click hides the...