SIVT; Opening MFA’s New Toolbox

In a world where seemingly everything has to fit on a phone screen, digital out-of-home (DOOH) advertisements stand out in a way that banner ads can’t. In fact, 91% of advertisers believe DOOH can deliver both upper- and lower-funnel metrics. DOOH ads are big, noticeable, and they’re getting better every day with improvements to audience reach and adaptability. Let’s take a closer look at the details and see what Genius Monkey users can expect from this growing channel.

For a small business, marketing isn’t just about growing profits, it’s about survival. One of the biggest challenges small businesses face is getting the most out of a limited advertising budget. Luckily, there’s a smart solution. Programmatic advertising helps stretch every ad dollar for maximum impact. By using data and automation, it helps small businesses compete with much larger ones. Let’s take a look at how programmatic can help small businesses grow:

What separates a good programmatic platform from an excellent one? Price, support, ease-of-use, and metric reports are all important, but none are more important than optimization. A platform built for results will help advertisers refine, tweak, and adjust ongoing campaigns for the most efficiency. In this week’s blog from Genius Monkey, we’re taking a look at real-time campaign optimization through predictive analytics. Let’s dive in: A Crash Course in Predictive Analytics Predictive analytics is the science of knowing when a consumer is ready to take an action.

One of the many draws of programmatic advertising is the promise of efficiency, but there are plenty of examples of businesses taking “efficiency” too far. In this week’s blog from Genius Monkey, we’re taking a look at another way some advertisers cut out too many steps with the issue of programmatic “black boxes.” Let’s dive in! What is a Programmatic Black Box? A black box is a system where advertisers spend ad money with little control as to how, when, and where ads are placed.

The first of two lawsuits against Google has finally reached its conclusion; found guilty of antitrust behaviors, it’s now time for the tech giant to face the music with a ruling on the Search case. Did the DOJ get its wish to have Chrome sold? How will this actually help Genius Monkey’s programmatic targeting, and what can users expect to come from the government’s required remedies? Let’s dig in and find out what advertisers need to know about this landmark ruling:

It’s been a couple years since Genius Monkey dove into the Flexibility of Modern Audio Ads, and it’s time to check in with programmatic’s most underrated medium. In the last two years, the audio industry has experienced explosive growth and consumers are eating up audio in all new ways. The audio advertising landscape is evolving, and it’s time for advertisers to keep up or get left behind. Let’s look at the current state of audio ads and see how advertisers can best embrace the channel.

Bids are Already Coming in for Google Chrome When Google was ruled a monopoly (for the second time) last year, the list of possible repercussions included the sale of Google Chrome to break up the Search advertisement market. Very few seemed to take this suggestion seriously at the time, but the DOJ has doubled down, calling for the tech giant to fully divest itself from the world’s most popular web browser.

The last year has seen many shake-ups to the advertising world; big platforms shutting down, Google losing multiple advertising-related court cases, and the ever-evolving machinations of MFA. One thing that doesn’t change is the Genius Monkey platform’s ability to reach your audience: any audience! Genius Monkey users represent a vast variety of verticals across multiple programmatic channels. We’re always talking about following the data; let’s see what the data has to say!

AI continues to expand into every facet of the tech industry and life in general, but could the expansion eventually hurt some of its biggest proponents? A report detailed on Adweek suggests that Google’s Search Ad business has slipped slightly in the wake of AI barrelling its way into the search business and – incredibly – Google might be okay with it. Why? Because AI-powered ads have been proven to yield a 25% higher relevance compared to traditional search!

Performance indicators are a vital tool in the digital marketing process, allowing advertisers to gauge the success of their advertising efforts through a variety of metrics. As consumer attention becomes more fragmented and ad blindness rises, traditional metrics such as CTR, impressions, or ad frequency are increasingly falling short of telling the whole story. Views, impressions, and clicks are important, but are often touted as the end-goal or evidence of ultimate advertising effectiveness.