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30 June

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Connected TV is currently one of the fastest growing channels in advertising, and it’s not surprising. Connected TV ads are an effective way of reaching your target audience. These highly targeted, unskippable, trackable, brand-safe OTT ads are guaranteed to make an impact on viewers–and Genius Monkey is now offering clients even greater ad optimization with dedicated A/B testing solutions for Connected TV ads!

Our new dedicated optimization feature allows advertisers to evaluate different variations of their ads, such as; 15 second vs. 30 second ads, various voice-overs, calls-to-action, and several other variables that can all be tested to determine which creative performs best. For the first time ever, our clients can now customize, analyze, and instantly use their OTT and Connected TV ads

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This is particularly exciting given how financially taxing it is to test and optimize different aspects of any linear TV campaign at scale. Dedicated optimization allows advertisers to upload multiple versions of their TV commercials, and monitor their campaign performance for each variation of their ad.

The ability to A/B test CTV ads, along with all the other programmatic services Genius Monkey provides, delivers a new high-volume, high-converting performance marketing option for our clients.

We’ve combined the efficiency of digital advertising A/B testing with the power of Connected TV to bring greater ad precision to advertisers everywhere. Don’t miss this great opportunity to level-up your CTV ad performance. Turn your Connected TV views into conversions with dedicated optimization today! Contact your Genius Monkey representative to learn more.

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