Featured on Yahoo! Finance: Recent Study Shows Display as the Backbone to Digital Marketing

As a leader in programmatic advertising, Genius Monkey knows that a well-rounded strategy includes display first and then other programmatic services added on to complement display. In fact, data shows that display campaigns are the backbone of almost every successful digital marketing media plan.

Genius Monkey recently conducted a study in which we took a large sample of clients who were running multiple programmatic mediums (display, video, audio, OTT/CTV, etc) at once to analyze how each medium yielded conversions working together, and the results were no surprise to us! When an advertiser is running all services concurrently, these were the results on how much influence each medium had:

• Audio touches 9% of all conversions
• Display touches 58% of all conversions
• Video touches 33% of all conversions
• OTT/CTV touches 22% of all conversions
• Retargeting, whether that be display, video, or a mix, touches 27% of all conversions

Get the in-depth full article here published on Yahoo! Finance.