In marketing and advertising, we know that the more you know, the more you can optimize and succeed. When it comes to attribution and reporting, knowing the full picture about a potential customer can be the difference between landing a solid conversion and losing a crucial lead. While other OTT & Connected TV marketers claim to provide thorough attribution, what you may not know is that they may not be giving you the whole picture.
You need a team that can give full end-to-end attribution tracking, not just click-through reporting. We share more insights and can help you determine if you’re really running a well-rounded CTV campaign in our latest article, published on Yahoo! Finance.