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November 3, 2021

Featured on Yahoo! Finance: How Genius Monkey Gives Full Attribution

Featured on Yahoo!

In marketing and advertising, we know that the more you know, the more you can optimize and succeed. When it comes to attribution and reporting, knowing the full picture about a potential customer can be the difference between landing a solid conversion and losing a crucial lead. While other OTT & Connected TV marketers claim to provide thorough attribution, what you may not know is that they may not be giving you the whole picture.

You need a team that can give full end-to-end attribution tracking, not just click-through reporting. We share more insights and can help you determine if you’re really running a well-rounded CTV campaign in our latest article, published on Yahoo! Finance.

Featured on Yahoo!
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#automated advertising #automated digital marketing #digital ads #online ads #performance #technology #best practices #programmatic news
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